CalBox Entrepreneurs (CONT’D FROM PAGE 1)
plants could not reach their maximum potential. When CalBox moved into running E-flute, a more difficult sheet convert, this needed to be addressed. John Widera, the company’s Chairman recognized the problem and took
cess. California Box Group has prioritized short production runs since its founding over 40 years ago. Chris Widera, President, insists on and enforces the standard that speed will not compromise quality. “We always strive for total quality,” said Widera. “We believe in satisfied customers. We are all in the customer service business. Our success is eventually determined by the reaction to our service attitude. Superior responsive- ness allows us to be competitive. It also complements the throughput of the EMBA machines.” Throughout their time in the business, CalBox has moved from serving light industrial end-use markets to the high-tech sector, in which customers are extremely critical of the boxes they receive. Thus, meeting stringent qual- ity and reliability demands became the company’s forte. These quality control requirements set standards for sus- tainability and waste reduction due to the environmental specs of tough broker and distributor customers. Only boxes that conform to these regulations will ship. The idea of ‘good enough’ does not apply with production off the EMBAs. EMBA’s full non-crush technology throughout the machine ensures we always produce a better box. Demand began to outweigh the supply several years back and CalBox, so adept at producing high quality box- es, needed to change. The plant was running two shifts a day, six days a week. Even with additional hours, the
a solutions-oriented approach as written in several of his books. “Unfortunately, a fact of the corrugated business is that sheet suppliers are not always able to conform to min- imum TAPPI standards as far as flat sheets are concerned. From our industry standpoint, we can either do nothing or we can look for a solution,” Widera said. The EMBA allows sheets to be controlled from the pat- ent EMBA feeder all the way to the counter ejector with
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Serving the North American Corrugated and Folding Carton Industries Since 1985
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