Sappi North America Releases Haptics Research Study
INDUSTRY CALENDAR MAY 20-21 Folding Carton Boot Camp PPC World Headquarters Springfield, Massachusetts JUNE 2-3 AICC Southeast Summit The Westin Atlanta Gwinnett Duluth, Georgia JUNE 9-11 AICC Emerging Leaders Field Trip Toronto, Ontario JULY 20 AICC Emerging Leaders & Alumni Meet Up Topgolf Chicago-Naperville Naperville, Illinois JULY 30 2025 PPC Next: Leadership Summit AICC 2025 Annual Meeting The Sheraton Grand Hotel Chicago, Illinois OCTOBER 20-22 TAPPI CorrExpo Savannah Convention Center Savannah, Georgia NOVEMBER 5-7 PPC 2025 Fall Meeting & Leadership Conference JW Marriott Vancouver, British Columbia DECEMBER 9-10 PPC Folding Carton Boot Camp PPC World Headquarters Springfield, Massachusetts DECEMBER 12-14 ICPF Holiday Weekend Washington DC MARCH 25-27, 2026 PPC 2026 Spring Outlook & Strategies Conference Omni Frisco Frisco, Texas SEPTEMBER 10 ARC Exchange University of Wisconsin-Madison Union South OCTOBER 6-8, 2025
Board Converting News® is published weekly by NV Business Publications, PO Box 802, Manasquan, NJ 08736-0802. Sub- scription Rates in U.S. and Canada: $275 per year or $395 for two years. Overseas rate USD $395 per year. No part of this pub- lication may be reproduced without written permission. Len Prazych - President/Publisher: lprazych@nvpublications.com Robyn Smith - Vice President Sales: rsmith@nvpublications.com Susan Riley - Associate Editor: sriley@nvpublications.com Greg Kishbaugh - FMN Editor/Sales: flexo@nvpublications.com • Preference for premium packaging: In comparative tests, products with premium packaging were chosen three times more often than those with nonpremium packaging. “‘The Touch Advantage’ represents the culmination of years of research and innovation at Sappi North Ameri- CONTINUED ON PAGE 42 Boston, Massachusetts based Sappi North America, Inc., a leading producer and supplier of diversified paper, packaging products and pulp, announced the release of “The Touch Advantage,” a study with Clemson Universi- ty exploring how touch affects purchasing decisions and perceptions in the paper and packaging industry. “The Touch Advantage” launched May 7 at LUXE PACK New York 2025. The research study analyzes how multisensory pack- aging, especially the tactile elements, can significantly affect purchasing decisions, brand perception, and cus- tomer satisfaction. It specifically explores the correlations between touch and sales, the effects of premium pack- aging on consumer’s perceptions of product quality, and sensory marketing’s effects on post-purchase experienc- es, customer satisfaction and reviews. A few key findings include: • Touch frequency and sales: Consumers are 50 percent more likely to purchase a product after touching its pre- mium packaging just twice. The likelihood increases to 90 percent after four touches. • Impact on e-commerce and unboxing: Premium pack- aging enhances customer satisfaction significantly, with 95 percent more positive emotions recorded during unboxing experiences compared to nonpremi- um packaging.
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