ca,” said Patti Groh, Director of Communications at Sappi North America. “This book not only showcases the power of touch in consumer decision-making but also positions Sappi as a leader in advancing the science of sensory marketing. We believe ‘The Touch Advantage’ will be a game-changer for brands looking to deepen their connec- tion with consumers through thoughtfully designed, pre- mium packaging.” This experiment was conducted in both retail and home environments, incorporating a combination of biometric analysis, eye-tracking technology and controlled consum- er surveys. To learn more, register for Sappi’s upcoming webinar at sappi.com . Koenig & Bauer Names Aleks Lajtman Director Of Canadian Sales Koenig & Bauer announced the promotion of Aleks Lajt- man to Director of Canadian Sales. Lajtman has 26 years in serving the Canadian market. “We congratulate Aleks Lajtman on his new title and responsibilities as we entrust him in this new important role,” says Kilian Renschler, CEO and President of Koenig Sappi North America Releases (CONT’D FROM PAGE 41)
& Bauer (US/CA). “He is an integral part of our sales team, in which he has partnered with the most successful Ca- nadian printers that produce unique and award-winning printing jobs. During his eight years with the company, he has demon- strated an exceptional combina- tion of technical expertise, sales acumen, and people skills, which have allowed our customers to flourish throughout the region. He has a long history of success and being customer focused. We wish him continued success in his new role in delivering excellence to our Canadian printers and packaging customers.” Lajtman said he is honored to be representing the com- pany throughout Canada. “I’ll be keenly focused on build- ing strong partnerships with all customers, understanding their exact needs and opportunities, and delivering Koenig & Bauer’s ultra reliable, high-performance solutions.” Lajtman will continue to be supported by Koenig & Bau- er’s local Canadian service team. These technicians, who are trained mechanical, electrical, and print specialists, are under the direction of Wolfgang Guenther, Senior Direc- tor of Service. Lajtman joined Koenig & Bauer as its sales manager-Canada in 2017. Since then, he has developed strong partnerships with leading printers. Aleks Lajtman
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May 19, 2025
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