Fall 2021 Recruitment Cycle The fall 2021 cycle is in full swing. Many adjustments were made to the fall 2021 recruitment plan in response to the COVID-19 pandemic. Based on the strong inquiry pools developed over the last two years, CWU has launched a Senior Search marketing campaign to over 86,000 inquiries, a 10% increase over prior year and nearly 2000 applications for fall 2021. Of these applications, CWU has admitted over 1600, a 9% increase over this time last year. Although there is much uncertainty in projected yield rates, indicators suggest we are on track for a strong fall 2021 first-year cohort. Community and technical colleges continue to experience enrollment declines, which likely will continue to negatively affect CWU transfer enrollments. However, multiple initiatives are continuously being launched to increase our services and recruitment of transfer students. The departments of Admissions, Extended Learning and Outreach, Registrar Services, Student Success, Public Affairs and others are collaborating to improve the preparation, transition, and progression of our transfer students. Although early in the recruitment cycle for transfer students, we have a 13% application increase over prior year. Although this enrollment cycle has perhaps more external factors with the potential to influence enrollment, the university’s strategy is strong, and our implementation plans are comprehensive. It is clear our faculty and staff are resilient in our commitment to support and serve students in ways that lead to student success and degree completion. Destination 2025 Implementation The Strategic Enrollment Management (SEM) plan continues to make progress. The year-one implementation plan is a success at 97% complete. More than 143 measures have been met, which contribute to the SEM plan goals: increase new student recruitment, increase enrollment of traditionally under-represented student groups (TUSGs), and improve retention, persistence, and degree time-to- completion. As we enter year two of Destination 2025 , the SEM efforts have increased to over 100 projects and initiatives contributing to over 200 measures. These efforts include activities such as expanding our online student experience, building stronger partnerships with community colleges, and diversifying recruitment channels, to name a few. Year two of Destination 2025 will kick-off in November 2020. Submitted by: Approved for submittal to the Board:
James L. Gaudino President
Josh Hibbard, PhD Vice President for Enrollment Management
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