Board of Trustees Meeting Packet

CENTRAL WASHINGTON UNIVERSITY Board of Trustees October 30, 2020 EXECUTIVE SUMMARY – University Advancement FY20 Impact Report

The Department of University Advancement (UA) had another record-breaking fundraising year in fiscal year 20, surpassing the $10 million mark in a single year for the first time ever. The annual CWU Foundation “Impact Report” ( shows that over 4,000 donors made more than 9,000 gifts to support students and programs. UA achieved a 60-percent retention rate, which outperforms median benchmarking for public university development nationally. The report articulates contributions from all sectors of the CWU community, from a $1.6 million gift to the Library from the Stellingwerf estate, to the Wildcat Plaza in Tomlinson Stadium, which hosted nearly 1,400 alumni and friends. The document also reports the largest single financial commitment Central has ever received: a $4.5-million* bequest. Below is a snapshot of additional achievements:

Alumni Association • 1,741 members • 2.88% alumni giving-rate • 33.2% member giving-rate* • More than 100 paired-mentorship relationships • New CWU webinar series for alumni Fundraising • $10.428 million total raised* • $6.82 million in endowment fundraising • $3.6 million in current-use fundraising • $3.6 million in support to the university • $1.5 million in annual giving • $156,379 Students First Fund giving • 1,086 Scholarships awarded • Major gift fundraising increased by 33% • Donor count increased by 19% • Parent giving up 166%* • Corporate participation doubled in on-site giving day*

Additional Achievements • Conducted comprehensive campaign feasibility study and internal assessment • UA supported the student calling campaign; staff made 1,478 calls • UA staff made and donated over 950 masks • Increased online revenue using multi-channel marketing communication, up 52% in dollars and 60% in donors from last year • Reached over 44,000 unlisted alumni and all 30,000 target alumni, resulting in over 108,000 social reactions and $253,000 in sourced and influenced donations • Implemented new online giving system • Virtually stewarded donors through student- created thank-you videos • Three fellowships for Master’s in Public Health at local public health departments to aid with responses to COVID-19 through support by Three Rivers Community Foundation and he Yakima Valley Resilience and Response Fund

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