Introducing the Smooth Talker, your go-to marketing toolkit from Keratin Complex, packed with everything you need to make the most of our promotions!
NOVEMBER - DECEMBER 2024 SMOOTH TALKER
THE SALON PROFIT PLANNER
Introducing the Smooth Talker, your go-to marketing toolkit from Keratin Complex, packed with everything you need to make the most of our promotions! Our mission is to help you create Beautiful Hair Every Day. With our exclusive range of keratin treatments, professional hair color, and premium hair care, we offer tools and resources designed to elevate your salon’s success! All our products are backed by comprehensive support through strategic, customizable programs, services, and ready-to-use marketing solutions. Let’s grow together! Keratin = Healthy. Strong. Smooth.
Table of Contents
THE SCIENCE OF BEAUTIFUL HAIR 05
SALON SERVICE TOOLKIT 06 KCEXPRESS TM INFUSION BEST-EVER BLOWOUT KIT HEALTHY HAIR IS ALWAYS IN STYLE HOLIDAY HUES ENJOY FAST, EASY AND SMOOTH STYLING ALL YEAR LONG DOWNLOADABLE CALENDAR 18 VIRTUAL EDUCATION 20 GET CERTIFIED 21 TREATMENT COMPARISON CHART 22
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THE SCIENCE OF BEAUTIFUL HAIR
THE PROBLEM Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors.
THE SOLUTION Our treatments and products help repair damage from the inside out by replenishing lost keratin, making the hair healthier, stronger and smoother.
Chlorine and salt water
Block humidity & eliminate frizz
Strengthen & repair damaged hair
Sun
Age
Reduce breakage
Heat styling
Increase manageability & cut blow-dry time
Drugstore shampoo
Provide anti-aging benefits to the hair
Deliver radiant shine & enhance color vibrancy
At-home hair color
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Got 15 Minutes? Achieve holiday smooth for all hair types in no time! EFFORTLESS HOLIDAY HAIR
PITCH TO CLIENT: KCEXPRESS is a quick and affordable treatment option to make your hair healthier, more manageable, and frizz-free for up to six weeks. CLIENT CONCERN: New to smoothing, on a budget, or short on time. My hair is fragile and breaks easily when styled.
GIVE YOURSELF A RAISE!
16 applications REVENUE POTENTIAL $ (16 OZ.)
x $150
service price
= $2,400
KCEXPRESS
Salon Success Toolkit:
MARKETING TOOLKIT: DOWNLOAD READY-TO-USE SOCIAL MEDIA POSTS, PRINTABLE SIGN, AND MORE!
PRINTABLE SIGN
INSTAGRAM GRID POST INSTAGRAM STORY
KCEXPRESS
Signature Series
Scan to get Certified!
Client Consultation A proper client consultation sets you and your client up for success. 1. Assess hair: • Texture, porosity and condition • Chemical-processing history • Client’s lifestyle and medical history 2. Assess the client’s post-treatment expectations. 3. Review post-treatment and at-home maintenance. 4. Quote price based on hair’s length, texture and condition. 5. Perform a patch test.
Color-Locking with KCEXPRESS
Color Application
Treatment Application Continued
1 . Apply desired color or lightener formulas.
8. Gloves should be worn. Starting at the nape of the neck, part damp hair into 1 to 2-inch (2.5 to 5 cm) subsections. Apply treatment evenly, beginning ¼-inch (.6 cm) away from the scalp through to the ends.
2. Process color or lightener according to product directions.
9. Continue combing to
ensure even distribution, avoiding oversaturation.
4. After color processing is complete, shampoo hair once with any Keratin Complex Shampoo, to remove color. Rinse Completely. 3 . Shake, measure and pour treatment into a bowl. Aerate 10-15 minutes. 1 oz. per application based on texture, porosity and condition of hair.
Finish & Styling
10. Divide hair into six sections. Blow-dry 80% with fingers.
11. Finish blow-drying 100% using a vent or round brush.
12. Divide hair into six sections.
Flat iron 1 to 2-inch (2.5 to 5 cm) subsections, following the flat iron guide.
Treatment Application
5. Lightly shampoo once with Keratin Complex KC Primer
FLAT IRON GUIDE TEMPERATURE RANGE 380°- 400° F (193°- 204° C) NUMBER OF PASSES 2 - 4 times from base to end
Pre-Treatment Shampoo. Rinse completely. Do not condition.
6. Towel-dry hair well.
Aftercare The client should use Keratin Obsessed after every shampoo and before any restyle to ensure the longevity and effectiveness of the KCEXPRESS treatment, along with regular use of any Keratin Complex shampoos, con- ditioners, and styling products. The client should not get their hair wet, use traditional shampoo, use pins or clips, or wear any type of ponytail for a minimum of 8 hours after treatment completion. If the hair gets wet during this time, instruct the client to blow-dry and lightly go over hair with a smoothing iron on low heat.
15-minute Add-on Service
* KCEXPRESS is applied to damp, towel dried hair and requires no saturation time. 7. Divide hair into six sections.
888.409.4445 | 561.206.6050 | info@keratincomplex.com | keratincomplex.com
PRODUCT IMAGES
UGC CONTENT INSPO
QUICK GUIDE
360° SUPPORT We Go Beyond the Bottle
Visit our Resource Center for essential marketing tools, social media content, guides, and videos—everything you need to elevate your business with Keratin Complex! ACCESS YOUR RESOURCES
7
10-MIN FESTIVE BLOWOUTS!
PRO TIP: Offer the 10-Min Festive Blowout with Infusion Keratin Replenisher as a quick add-on during the holi- day rush. It boosts earnings and gives clients a smooth, holiday-ready look! Recommend it for at-home use to maintain smooth, healthy hair.
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Salon Success Toolkit:
MARKETING TOOLKIT: DOWNLOAD READY-TO-USE SOCIAL MEDIA POSTS, PRINTABLE SIGN, AND MORE!
PRINTABLE SIGN INSTAGRAM GRID POST INSTAGRAM STORY
PRODUCT IMAGES
UGC CONTENT INSPO
360° SUPPORT We Go Beyond the Bottle
Visit our Resource Center for essential marketing tools, social media content, guides, and videos—everything you need to elevate your business with Keratin Complex! ACCESS YOUR RESOURCES
9
GIVE THE GIFT OF BEAUTIFUL HAIR!
CLIENT CONCERN: I wish I could get this blowout at home!
NEW!
PITCH TO CLIENT: Achieve a smooth, frizz-free blowout with Keratin Complex’s humidity-blocking regimen! This kit is designed to strengthen and revitalize your hair, delivering long-lasting smoothness.
CLIENT CONCERN: I need to find gifts for my friends and family!
PITCH TO CLIENT: Give your loved one the Best-Ever Blowout Kit by Keratin Complex! This kit provides long-lasting smoothness and frizz-free results, and it’s great for all hair types
DETANGLING BRUSH FREE
TRAVEL-FRIENDLY SIZES
PRO TIP: Place the Best Ever Blowout Kit at eye level so it’s the first thing clients see! Switch up displays often and use eye-catching signs to highlight the benefits and deals! Keep displays well-stocked and welcoming to turn window shoppers into buyers!
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Salon Success Toolkit: MARKETING TOOLKIT: DOWNLOAD READY-TO-USE SOCIAL MEDIA POSTS, PRINTABLE SIGN, AND MORE!
PRINTABLE SIGN
INSTAGRAM GRID POST
INSTAGRAM STORY
PRODUCT IMAGES
360° SUPPORT We Go Beyond the Bottle
Visit our Resource Center for essential marketing tools, social media content, guides, and videos—everything you need to elevate your business with Keratin Complex! ACCESS YOUR RESOURCES
11
HEALTHY HAIR IS ALWAYS IN STYLE!
HOLIDAY GLAM SERVICES Offer special holiday updos and blowouts for the season. Highlight them as perfect looks for parties and events, attracting clients who want a polished style for the holidays.
PRO TIP: As you style, share quick tips on how the products help achieve the look—like frizz control or added volume. Suggest they grab the products to recreate the style at home.
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Salon Success Toolkit: MARKETING TOOLKIT: DOWNLOAD READY-TO-USE SOCIAL MEDIA POSTS, PRINTABLE SIGN, AND MORE!
PRINTABLE SIGN
INSTAGRAM GRID POST
INSTAGRAM STORY
PRODUCT IMAGES
360° SUPPORT We Go Beyond the Bottle
Visit our Resource Center for essential marketing tools, social media content, guides, and videos—everything you need to elevate your business with Keratin Complex! ACCESS YOUR RESOURCES
13
Give the gift of radiant color and strength! HOLIDAY HUES
PRO TIP: For the perfect finishing touch, recommend adding KCEXPRESS to their color service. Describe how this 15-minute smoothing treatment enhances shine, locks in color, and delivers a frizz-free finish that lasts throughout the holidays!
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Salon Success Toolkit: MARKETING TOOLKIT: DOWNLOAD READY-TO-USE SOCIAL MEDIA POSTS, PRINTABLE SIGN, AND MORE!
PRINTABLE SIGN
INSTAGRAM GRID POST INSTAGRAM STORY
Hot Chocolate Create a rich hot chocolate brunette with Keratin Complex. This dimensional technique will make your brunettes ready for the cozy winter season. This technique delivers a deep natural brunette result that can be tailored and customized for each client. Use the full spectrum of Keratin Complex shades to create multi-tonal, vibrant color results. COLOR TECHNIQUE
5.0/5N Light Neutral Brown
5.1/5A Light Ash Brown
6.01/6NA Dark Natural Ash Blonde
Formulas: FORMULA A: KeraLuminous TM - 30g 5.0/5N + 10g 5.1/5A + 60g 20 Volume Developer FORMULA B: KeraLuminous TM - 30g 6.01/6NA + 45g 20 Volume Developer Model: STARTING WITH NATURAL LEVEL 5 (APPLIED USING A VIRGIN APPLICATION PROCESS) Steps: 1. Section head into 4 sections. 2. Start at nape. Using ¼ - ½’’ partings, apply Formula A to base area and blend out 1-2” to the midshafts. 3. Continue throughout entire head. 4. Next, section head back into 4 sections. 5. Start at the nape. Using 1” partings weave the subsection. Apply Formula B through the weaved subsection and isolate with foil. 6. Continue the weave technique through the entire section. Repeat technique through the remaining sections. 7. Process for 35 minutes. 8. Rinse well, shampoo, and condition. 9. Style as desired.
PRODUCT IMAGES
UGC CONTENT INSPO
#keratincomplex / keratincomplex.com QUICK GUIDE
360° SUPPORT We Go Beyond the Bottle
Visit our Resource Center for essential marketing tools, social media content, guides, and videos—everything you need to elevate your business with Keratin Complex! ACCESS YOUR RESOURCES
15
ENJOY FAST, EASY AND SMOOTH STYLING ALL YEAR LONG!
KC IRON Professional Smoothing Iron
WHY IT SHINES: • 1.25-Inch non-stick TOURTANIUM™ plates • Advanced ionic technology for ultra-smooth, glossy hair • 360-degree swivel cord • Lightweight, ergonomic design • Temperature memory and auto-shutoff feature
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HydraDry Professional Smoothing Dryer
WHY IT SHINES: • Ceramic & tourmaline far-infrared technology dries hair up to 50% faster • Positive ion generator (blue light) opens the cuticle for optimal treatment absorption; negative ion generator (green light) to seals the cuticle for a shiny, smooth finish • Two speeds, three temperatures, & a cold-shot button allow for complete control • Three attachments • Unique locking system
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Ready, Set, Smooth!
NOVEMBER
Wrap Up Stunning Looks Fast: KCEXPRESS & Infusion Add-Ons
Free Gift with Every
Give your hair the gift of radiant color and strength!
Thanksgiving Day
DOWNLOAD YOUR COPY
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Ready, Set, Smooth!
DECEMBER
Holiday-Ready Hair: Special Festive Services All December!
Give the gift of beautiful hair!
New Year’s Eve
DOWNLOAD YOUR COPY
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VIRTUAL EDUCATION
See the below lineup of weekly classes on ZOOM One treatment does not fit all! Virtual Education
November 4 (PST) 7am 9am 11am 1pm November 11 (PST) 7am 9am 11am 1pm November 18 (PST) 7am 9am 11am 1pm December 2 (PST) 7am 9am 11am 1pm December 9 (PST) 7am 9am 11am 1pm December 16 (PST) 7am 9am 11am 1pm
November 4 (EST) 10am 12pm
SIGNATURE SMOOTH with NKST & NKSTB KCEXPRESS- The Perfect Color-Locking Treatment ADVANCED SMOOTHING with KCMAX CURL ENHANCING with KCTEXTURE *NEW* EXPRESS SERVICES SIGNATURE SMOOTH with NKST & NKSTB ADVANCED SMOOTHING with KCMAX KCEXPRESS- The Perfect Color-Locking Treatment MAXIMUM MANAGEABILITY with KCSMOOTH SIGNATURE SMOOTH with NKST & NKSTB CURL ENHANCING with KCTEXTURE ADVANCED SMOOTHING with KCMAX
SIGNATURE SMOOTH with NKST & NKSTB KCEXPRESS- The Perfect Color-Locking Treatment ADVANCED SMOOTHING with KCMAX CURL ENHANCING with KCTEXTURE *NEW* EXPRESS SERVICES SIGNATURE SMOOTH with NKST & NKSTB ADVANCED SMOOTHING with KCMAX KCEXPRESS- The Perfect Color-Locking Treatment MAXIMUM MANAGEABILITY with KCSMOOTH SIGNATURE SMOOTH with NKST & NKSTB CURL ENHANCING with KCTEXTURE ADVANCED SMOOTHING with KCMAX
2pm 4pm
November 11 (EST) 10am 12pm
2pm 4pm
November 18 (EST) 10am 12pm
2pm 4pm
December 2 (EST) 10am 12pm
CURL ENHANCING with KCTEXTURE KC COLOR ESSENTIALS- Signature Red KCEXPRESS- The Perfect Color-Locking Treatment SIGNATURE SMOOTH with NKST & NKSTB CUSTOMIZABLE SMOOTH with PBO SIGNATURE SMOOTH with NKST & NKSTB ADVANCED SMOOTHING with KCMAX KCEXPRESS- The Perfect Color-Locking Treatment
CURL ENHANCING with KCTEXTURE KC COLOR ESSENTIALS- Signature Red KCEXPRESS- The Perfect Color-Locking Treatment SIGNATURE SMOOTH with NKST & NKSTB CUSTOMIZABLE SMOOTH with PBO SIGNATURE SMOOTH with NKST & NKSTB ADVANCED SMOOTHING with KCMAX KCEXPRESS- The Perfect Color-Locking Treatment
2pm 4pm
December 9 (EST) 10am 12pm
2pm 4pm
December 16 (EST) 10am 12pm
*NEW* EXPRESS SERVICES SIGNATURE SMOOTH with NKST & NKSTB CURL ENHANCING with KCTEXTURE ADVANCED SMOOTHING with KCMAX
*NEW* EXPRESS SERVICES SIGNATURE SMOOTH with NKST & NKSTB CURL ENHANCING with KCTEXTURE ADVANCED SMOOTHING with KCMAX
2pm 4pm
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Click on class for ZOOM link or visit keratincomplex.com/virtualeducation
GET CERTIFIED NOW! Get certified in any of our smoothing treatments online—FREE and on your own schedule!
Become a Keratin Complex Certified Smoothing Stylist in 3 easy steps:
1. Register at pro.keratincomplex.com/certification 2. Watch the certification video 3. Take the quiz.
It’s that easy! You’ll receive your certificate via email.
GET CERTIFIED
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A treatment for every hair type.
Signature Series
Award-winning Smooth
Reparative
15-Minute Color Locking
NKST
NKSTB
KCEXPRESS ™
• Protects fine, damaged, or compromised hair • Reduces breakage • Repairs damage
• Color-locking, 15-min service add-on • Enhances color vibrancy • Great for spot
• Blocks humidity and eliminates frizz • Long lasting smooth results • Delivers luminous shine
TREATMENT BENEFITS
treatments, bangs, and problem areas
33.8 oz., 16 oz. , 4 oz.
33.8 oz., 4 oz.
33.8 oz., 16 oz. , 4 oz.
AVAILABLE SIZES
AVG. USE PER APPLICATION
1.5 oz.
1.5 oz.
1 oz.
POTENTIAL REVENUE PER LITER
23 applications X $350 service price = $8,050
23 applications X $350 service price = $8,050
33 applications X $150 service price = $4,950 *
Same day before treatment Great for color-locking
Same day before treatment Great for color-locking
Same day before treatment Great for color-locking
COLOR OR LIGHTENER APPLICATION
Up to 5 months
Up to 6 weeks
Up to 5 months
LONGEVITY
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Innovators of the industry, Keratin Complex ® , offers a full portfolio of customizable smoothing treatments designed to make the hair healthier, eliminate frizz, increase manageability, repair damage, and leave the hair noticeably softer with luminous shine!
Advanced Series
Botanical Series
Strong + Sleek
Customizable
Maximum Manageability
Curl-Enhancing
KCMAX ™
PBO
KCSMOOTH ™
KCTEXTURE ™
• Straighter, smoother results • Increases strength of damaged hair • No wait time on pulling back or clipping hair
• Offers customizable smoothing finishes • Retains moisture and delivers shine • Same day style, zero downtime
• Faster, easier blow-drys • Provides heat protection • Same day style, zero downtime
• Enhances natural texture • Adds strength and hydration • Does not change curl pattern • Same day style, zero downtime
33.8 oz., 8 oz.
33.8 oz., 4 oz.
33.8 oz., 4 oz.
33.8 oz., 4 oz.
2 oz.
1 oz.
1.5 oz.
1 oz.
17 applications X $200 service price = $3,400
33 applications X $300 service price = $9,900
23 applications X $300 service price = $6,900
33 applications X $275 service price = $9,075
Same day; lightening before treatment, coloring after masque step of treatment
Same day before treatment
Same day; lightening before treatment, coloring after masque step of treatment
Same day; lightening before treatment, coloring after Restorative Leave-in Lotion is applied
Up to 3 months
Up to 3 months
Up to 3 months
Up to 3 months
*Revenue based on standalone service
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888.409.4445 | 561.206.6050 | keratincomplex.com
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