Business Development •
The City of El Cajon is fostering a revitalization of its commercial landscapes by introducing a new business grant program designed to enhance the curb appeal and overall aesthetics of local businesses. Financed by Federal Funds earmarked for economic development, this initiative offers a substantial financial boost to businesses looking to upgrade their exteriors. Under this program, businesses can apply for grants of up to $20,000 for premium exterior signage, $15,000 for exterior paint jobs, and $1,000 for window repair or replacement. These
a large production facility on Marshall Avenue, Coastal Signs Plus is a center of local enterprise, crafting premium signs for renowned clients like Marriott and Snapdragon Stadium. Krenn understands that “a well-designed and strategically placed sign goes beyond mere aesthetics; it serves as a powerful tool for communication, brand recognition, and community engagement.” This philosophy is at the core of the grant program, encouraging businesses to invest in signage that not only stands out but also speaks to the identity and ethos of their brand. As Krenn eloquently puts it, “Quality signage is the cornerstone of brand identity.” It’s an investment that pays off by creating a memorable presence that differentiates a business and fosters customer loyalty. This identity is especially crucial in a crowded
City landscape where “standing out is key.” The City of El Cajon’s grant program aligns perfectly with Krenn’s vision. By improving the visual appeal of local businesses, the City is not only boosting individual enterprises but is also knitting a more cohesive and attractive community image, one that is sure to attract customers and investors alike. As businesses in El Cajon look to the future, this grant represents an opportunity to elevate their brand impression and contribute to the City’s economic vitality. With the support of visionaries like Mark Krenn and the backing of the City’s new grant program, El Cajon is set to become a shining example of how quality aesthetics can drive quality growth. Businesses within the City of El Cajon can apply at elcajon.gov/signgrant .
improvements are not just about external imaging; they’re about reflecting the City’s growth and vibrancy, making El Cajon a more inviting place to shop, dine, and do business. Local entrepreneur Mark Krenn, the owner of Coastal Signs Plus, stands as a testament to the power of quality signage. Starting in a humble garage behind City Hall, Krenn’s journey is a success story interwoven with the fabric of El Cajon. Now operating from
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MY EL CAJON • SPRING ISSUE 2024
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