Program Components:
Care Communications: Upon enrollment, participants receive text messages to support their vaccination journey. Topics include vaccination education, appointment reminders, scheduling, and follow- ups. Some messages lead to deeper content in the form of mobile web pages that provided deeper content related to the importance and benefits of timely and complete vaccinations. GoMo (Secure) Chat: Much like a typical text conversation, GoMo Chat allows live messaging between members and their care team, enabling in-the-moment, on demand conversations. Secure Data Collection and Reporting: Engagement and experience data is collected, deidentified, analyzed, and reported back to the organization for ongoing quality, clinical delivery, and service improvement.
“As a managed care organization focused on low-income and vulnerable populations in New York, GoMo Health has helped us develop personalized messaging campaigns that are driven by members’ health activity. In our initial project we found that personalized messaging accelerated preventative healthcare adoption in specific groups, underscoring the importance of data-driven targeted messaging, rather than shotgun campaigns.”
Howard Brill, Senior Vice President, Population Health and Quality, Monroe Plan for Medical Care
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