BETH SINGER—Q&A
WHAT ARE THE TOP THREE CHANGES IN THE WAY WE AND THE BOARD MANAGES OUR AFFAIRS AT FC AND WHAT CHANGES WOULD YOU PROPOSE TO MAKE?
These three changes will help strengthen our community and position Frenchman ’ s Creek for long term suc- cess:
1. Member Experience : The Board and management must fully embrace a Members First mindset. Every decision should begin with the understanding that member satisfaction drives the overall success of our community, including financial strength and long term value. The Frenchman ’ s Creek brand has always represented quality, service, excellence, and genuine care for our community. These values must be re- inforced consistently across the organization— Board, management, and staff. When member experi- ence is prioritized, everything else follows. 2. Financial Discipline and Transparency : We must reset our financials through zero based budgeting to clearly understand where every dollar is being spent and ensure resources are aligned with current pri- orities. Financial transparency is essential. The Board and Finance Committee must provide members with clear, complete visibility into budgets, spending, and capital plans. We need to get what we have started right, including the clubhouse executed successfully, before initiating additional projects. 3. Leveraging Community Expertise and Strengthening Committees : Frenchman ’ s Creek is fortunate to have an exceptionally talented and experienced membership. We must fully utilize this expertise by strengthening our committee structure and involving qualified members in meaningful ways. By estab- lishing clear criteria for committee participation and selecting members based on relevant expertise, we can improve decision making and reduce reliance on costly outside consultants. Members who live here care deeply about the outcome and bring valuable perspective that aligns with the best interests of our community. REGARDING YOUR POTENTIALLY BECOMING A BOARD MEMBER, WHY YOU, WHY NOW, AND WHAT IS YOUR CALL TO ACTION? There are several aspects of my background that will allow me to add meaningful value to the Frenchman ’ s Creek Board. My career has been built on driving success by understanding and exceeding consumer expectations. In a club community like ours, member experience must always guide our decisions. When members are satis- fied and engaged, the entire organization, financially and culturally, thrives. I also bring strong financial and operational experience, including full profit and loss responsibility, budget development and management, capital planning and long term strategic thinking. Through extensive Board service, I know how to partner constructively with management, collaborate with fellow Board members and represent the interests of the entire community. I know how to lead, build consensus, and drive mean- ingful, results oriented change. Over the past year, I have been actively involved in a community led effort to strengthen engagement and advance positive change. Through this experience, I have listened closely to members and gained an even deeper understanding of our shared priorities and concerns. This direct involvement is what ultimately mo- tivated me to run for the Board. My call to action is simple: to listen carefully, communicate clearly and work collaboratively to strengthen member experience and preserve the “ soul ” of Frenchman ’ s Creek for today and in the future.
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