Ponce De Leon Foundation 2018 to 2023 Report

New York Women’s Chamber of Commerce, Inc.

From January throughMay of 2022, the Women’sChamber provided business and financial education to a total of 62 disadvantaged Latino women entrepreneurs whose businesses were impacted by COVID-19. Through the first cohort, NYWCC trained 35 Latina women entrepreneurs. Through the second cohort, NYWCC trained 27 Latina women entrepreneurs. The participants were women entrepreneurs who own micro businesses in the beauty industry, primarily

beauty salons, located in Harlem, Washington Heights, the South Bronx, as well as in other economically disadvantaged areas in Brooklyn and Queens. These women entrepreneurs, prior to this training, had never received business and financial management education. Those that completed the training feel they have been given the tools and the knowledge to better manage their business and business finances and are better prepared to apply for financial assistance, increasing their possibilities for survival, sustainability, and and growth. Participants attended the courses and committed to the program despite their busy schedules. NYWCC continues to work with the cohorts, providing one-on-one guidance and assisting them in implementing best practices learned during the training. Currently, we are working with the participants to help them create a business binder with all the business formation and regulatory documents. copies of all their business documentation, including business registration, permits, licenses, tax returns, financial statements, etc. This business binder will give them ownership and access to all their documentation, which is usually in the hands of their accountant or tax preparer.

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