Responsible Materials on Show in Melbourne
Words Brett Winchester Photography Dave Kulesza
Located in Abbotsford, Victoria, the ForestOne Showroom is accessible to all architects and designers looking for inspiration in interior design. With different pods designed to various themes, the showroom features products from ForestOne’s versatile collection, including EGGER, MEGANITE, DESIGNER PLY and so much more.
Constructed by Hype Workshop with interior design undertaken by KHID, ForestOne’s Melbourne showroom highlights the company’s bespoke product range for the architecture and design industries. Products are expe- rienced through large panels rather than small samples, and the experienced specification team is on-hand to answer questions and offer guidance. “What seems to captivate visitors who enter our showroom are the large- scale panels that take away the need to imagine how décors will look,” says Darryl Ball, Group Decorative and Specification Manager at ForestOne. “It is not often you see more than 60 panels that are two metres high and over a metre wide,” he continues. The ability to view them in situ means each prod- uct’s characteristics and benefits are showcased, while also giving architects and designers a visualisation of the many ways in which the products can be employed. “Our goal was to stand out through the development of a large showroom for customers to visit, but it goes beyond just
the showroom,” says Darryl. With the ForestOne national head office housed in the same building, the showroom encourages customers to delve deeper into the endless possibilities of the extended product range. Throughout the showroom, specially designed pods are dedicated to different themes and use cases, such as healthcare, hotel suites and hospitality settings – a visual cue that Darryl says helps customers visualise the possibilities of each product. “We wanted for customers to see our products in a variety of applications in unique settings,” he explains. The intention is for the displays to be updated over time to fit current trends, including, for example, plans for apartment kitchens, aged-care facilities, office fit-outs and even creative office furniture concept displays. “By changing things up on a regular basis we hope to entice our customers to return again and again, so they can be inspired to use more of our products in beautiful and unique ways,” says Darryl.
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ForestOne @forest1au
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