Nudie Jeans Repair Store by X+O and Nudie Jeans
Specification Representative Annette Fanna Words Brett Winchester Photography Nudie Jeans
Offering lifelong repairs for its products, Nudie Jeans’s sustainable ethos has been manifested through the design of its new repair store. Using ForestOne DESIGNER PLY Hoop Pine sustainable plywood, X+O Design delivers a store that showcases how responsible specification enables efficient use of space in a premium retail environment.
Based in the Galeries of Sydney’s CBD, the Nudie Jeans Repair store continues the company’s ethos of creating clothing that will last a lifetime with minimal harm to the environment. Believing that a store is a physical mani- festation of a company, X+O Design worked closely with Nudie Jeans to specify a sustainable and eco-conscious approach. Focused on providing customers with an easily accessible store where in-house repairs take place, X+O Design and Nudie Jeans’s collaborative effort encourages others to think sustainably about how the store can set the tone for the company’s sustainable messaging. Faced with the challenge of a small footprint, X+O Design set out to encourage an effortless flow of move- ment when shopping. “We needed to be very clever with storage solutions, so incorporating concealed storage was one of the ways in which we overcame that challenge,” says Rebecca Vulic, Director and Founder at X+O Design. To answer this need, X+O Design employed the DESIGNER PLY™ Hoop Pine plywood throughout the store, including between the women’s sections, fitting rooms and denim wall, where the plywood hides the much needed storage spaces. Paired with the plywood, and offering additional hanging and folding space, Winkelman’s tiles are used to create durable nib walls and a central table. Rebecca explains that “the wood-wool panels are made primarily
from cement and wood, and they provide really amazing acoustic properties and anti-allergenic properties.” Motivated to not only make as much use of the small retail space as they could, X+O Design also desired to create a sustainable workplace that aligned itself with Nudie Jeans’s ethos. Due to ForestOne’s sustainable forestry practices and its 140 years of experience, X+O Design specifically chose the Hoop Pine plywood by DESIGNER PLY® as it responded to the sustainable wishes of both the client and designer. “It’s been an eye opening experience working with a sustainable [plywood] supplier, the quality has been fantastic and working with them has been fantastic,” says Bryce Alton, CEO at Nudie Jeans. Specifically chosen for being “a local species native to Australia, produced through sustainable forestry methods and also being a low carbon product was really important,” as Rebecca explains, the plywood further emphasising Nudie Jeans’s belief in sustainable production methods. Additionally, DESIGNER PLY®’s plywood is long-lasting and resistant to damage in high-traffic areas. With this retail space, Nudie Jeans focuses on providing a sustainable and eco-friendly environment for customers and staff. With the support of ForestOne, X+O Design delivers a store that exudes a warming and peaceful atmosphere.
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