“I kind of fell into it.” —Lisa Wilson, on becoming a scent strategist
about fragrances as master perfumers must, but she was trained by them. All she has to do is take a sniff and she can tell what scents are in it. “It’s almost like computer language. Once you smell an ingredient, you keep it in your brain forever,” she says. Fragrance has a long, storied existence, dating back to the ancient Egyptians, who made fragrances with ingredients from plants and animals. According to Sarah Everts, author of The Joy of Sweat: The Strange Science of Perspiration, “humans have consistently lobbed on perfume to overwhelm our body’s odors. Wearing perfume wasn’t just about fooling others about our own stink. Humans have also worn perfume as protection, as a scented
Although world-renowned perfumer Mandy Aftel is based in the East Bay, she and Wilson don’t do the same kind of work. In fact, there’s no one else in the North Bay who does quite what Wilson does—help develop fragrance products for her clients. It’s not what she planned to do. “I kind of fell into it,” she says. Wilson’s background is in marketing, sales and advertising. She became intrigued by fragrance when she was hired to market Prince Matchabelli perfume. But after a while, she didn’t want to just sell fragrances—she wanted to develop them. “I wasn’t satisfying that creative part of me.” Wilson didn’t undergo the lengthy schooling to learn
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42 NorthBaybiz
June 2024
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