The workshop with stakeholders could be aimed at showcasing a pre- validated concept, getting feedback for refinement, and kick-starting socialization and marketing activities
PROPOSED WORKSHOP DESIGN (1/2)
1
OVERALL PURPOSE AND OBJECTIVES
• Start socializing concept and marketing the hub • Obtain feedback from important stakeholders/target partners to fine tune concept & communication material • Obtain initial/general buy-in from stakeholders
2
ATTENDEES
Stakeholders & External Review Panel • Ministry of Culture • Ministry of Tourism • Ministry of Economy and Planning • Public Investment Fund • Small and Medium Enterprises Authority (Monsha’at) • Research, Development and Innovation Authority • Al Madinah Governorate • Al Madinah Municipality • King Abdulaziz City for Science and Technology • King Abdullah University of Science and Technology • Successful startups (e.g., Tamara, PayTabs)
Nour Nouf & Project Team • His Highness • Eng. Reda • Dr. Ali • Rafee • Nabil • Alessandro Massa • Elie Khoury • Alessandro Palmos • Simon Deek (remote) • Feras Matar
Preliminary, for discussion
3
FORMAT / DELIVERY APPROACH
• In-person, engaging and interactive marketing/focus group crossover event • Mix of: ‒ compelling marketing communication (e.g., hub intro video) ‒ structured presentation materials (i.e. concept presentation and discussion workshop presentation) ‒ tools facilitating audience engagement and targeted feedback • Content positioned and tailored to invite feedback with guidance/focus on fundamentals
Source: Expert interviews, desk research, Kearney
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