The workshop could be held after having pre- validated the concept in individual meetings with a select group – tentative date May 2, venue to be determined
PROPOSED WORKSHOP DESIGN (2/2)
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FIT WITHIN PROJECT TIMELINE
• Workshop to be the linking point between end of Phase 1 and start of Phase 2 • Sequence of key events in project’s critical path • Presentation to His Highness • Finalization of initial concept & preparation of workshop (end of Phase 1) • Go/no-go decision to launch Phase 2 • Workshop & summary of feedback (as part of and providing inputs for Phase 2) 5
DATE & VENUE
1. Welcome and social gathering 2. General intro by His Highness (and intro video?) 3. Workshop 1. Ambition 2. Case for change (learnings from benchmarks, context and landscape, gaps to fill) 3. Break 4. Proposed concept (strategic direction, value proposition, select business model elements) 5. Q&A and feedback 6. Closing remarks by His Highness 4. Social gathering/dinner • Date: ‒ 2-3 days after presentation to His Highness, to address comments to hub concept and finalize workshop materials ‒ Tentatively on 2/5/2023 • Venue: To be discussed ‒ Location options: Jeddah, Riyadh, Al Madinah, plus online ‒ Venue options: Nour Nouf HQ, external venue (linked to arts?), other
Preliminary, for discussion
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AGENDA
Source: Expert interviews, desk research, Kearney
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