Apr 2024 / Global Marketing, PR & Communications Report

Apr 2024 / Global Marketing, PR & Communications Report

Influencer activation

09/04/24-15/04/24

Daria Shebina

@dariashebina_stylist

94.7K followers

Stay at a media rate in Eexchange of content for social media

Freelance photographer

Content creation and reviewin The Luxury Editor Magazine

16/04/24-19/04/24

Lauren Murphy

@aretheyeverhome

2K followers

Influencer activation Influencer activation Influencer activation Freelance journalist

19/04/24-20/04/24

Patricia Germannotta Martin

@cenandoxtenerife

14.8K followers

Content creation on social media about Akira Back Tenerife

Manuel Jesús García & Carlos Bernal Limiñana

@food_kool @xarlie

15,6K followers 10,7k followers

19/04/24-20/04/24

Content creation on social media about Akira Back Tenerife

19/04/24-20/04/24

Silvia Milagros

@gastrotópica

14,6K followers

Content creation on social media about Akira Back Tenerife

26/04/24-29/04/24

Timothy Johnson

@timjohnsontravels

2,4K followers

Review in The Globe newspaper and the Mail

30/04/24-04/05/24 Influencer

Tiffany Bergougnoux

@thefrenchmadrilene

273K followers

Content for social media

DATE: April 2024 TYPE: Magazine

CIRC / READ: MARKET: Italy BRIEF: TRCA mentioned as preferred place to stay while in Tenerife ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Magazine CIRC / READ: MARKET: Spain BRIEF: featuring new Akira Back opening ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Brochure

CIRC / READ: MARKET:UK BRIEF: Travelbeam Brochure 2024 ORIGIN: Part of the marketing monthly activities

DATE: April 2024 TYPE: Leaflet CIRC / READ: MARKET:UK BRIEF: Inclusion in marketing leaflet promoting our latest offers ORIGIN: Part of the marketing monthly activities

DATE: April 2024 TYPE: Brochure CIRC / READ: MARKET: International BRIEF: Inclusion in EMEA Convention Network brochure ORIGIN:

DATE: April 2024 TYPE: Brochure CIRC / READ: MARKET: Germany BRIEF: 1 page brochure feature ORIGIN: Part of the marketing monthly activities

DATE: March 2024 TYPE: B2C eNewsletter MARKET: UK BRIEF: Spring destinations ORIGIN: Part of the marketing monthly activities

DATE: April 15th 2024 TYPE: B2C eNewsletter MARKET: UK BRIEF: Sun Escape for May Half Term ORIGIN: Part of the marketing monthly activities

DATE: April 2024 TYPE: B2C eNewsletter MARKET: UK

BRIEF: Exclusive Flash Sale Alert: Limited-Time Discounts Inside ORIGIN: Part of the marketing monthly activities

DATE: April 2024 TYPE: Website feature MUV: MARKET: France BRIEF: Feature in the article Best

10 Luxury Hotels in Europe ORIGIN: Marketing pitch

DATE: 10th April 2024 TYPE: Website feature MUV: MARKET: Spain BRIEF: Feature in Hosteleria website ORIGIN: Marketing pitch LINK

DATE: April 2024 TYPE: Website feature MUV: MARKET: US BRIEF: The Ritz-Carlton, Abama’s Affluent Traveler Collection profile page via STARS connection ORIGIN: Marketing pitch LINK

DATE: April 2024 TYPE: online article MUV: MARKET: Spain

BRIEF: Akira Back opening ORIGIN: Marketing pitch LINK

DATE: 17th April 2024 TYPE: Online Article MUV: MARKET: Spain BRIEF: Article about canarian gastronomy ORIGIN: LINK

DATE: 16th April 2024 TYPE: Online Article MUV: MARKET: Spain BRIEF: Article about 5-star hotels to go with children ORIGIN: LINK

DATE: 30th April 2024 TYPE: Online Article MUV: MARKET: UK BRIEF: Article about best family Hotels in Spain ORIGIN: LINK

DATE: April 2024 TYPE: feature on onli article MUV: MARKET: International BRIEF: Persian Garden listed amongst the world’s

greatest hotel gardens ORIGIN: Marketing pitch LINK

DATE: April 2024 TYPE: Instagram feed post FOLLOWERS: 1196 followers MARKET: UK BRIEF: TRCA dedicated social media post & stories ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Instagram feed story FOLLOWERS: 5735 followers MARKET: UK BRIEF: TRCA dedicated social media stories ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Instagram Reel FOLLOWERS: 400 followers MARKET: UK BRIEF: TRCA dedicated social media reel ORIGIN:

DATE: April 2024 TYPE: Instagram feed FOLLOWERS: 1.6K followers MARKET: Italy BRIEF: TRCA mentioned as preferred place to stay while in Tenerife ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Instagram feed & story FOLLOWERS: 47.1K followers MARKET: International BRIEF: TRCA mentioned as next host for the upcoming RSVP event ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Instagram feed FOLLOWERS: 160 followers MARKET: International BRIEF: Akira Back opening ORIGIN: Marketing pitch

DATE: April 2024 TYPE: Instagram story FOLLOWERS: 13k followers MARKET: Spain BRIEF: Akira Back opening ORIGIN: Marketing pitch

DATE: April 2024 TYPE: LinkedIn post FOLLOWERS: 7k followers MARKET: Spain BRIEF: Akira Back opening ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG post FOLLOWERS: 5k followers MARKET: International BRIEF: Upcoming event ORIGIN: Group pitch

DATE: April 2024 TYPE: IG post FOLLOWERS: 52.3k followers MARKET: UK BRIEF: Family travel blog ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG post FOLLOWERS: 21k followers MARKET: UK BRIEF: Luxury Travel Broker ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG post & reels FOLLOWERS: 15k followers MARKET: Canarian BRIEF: UGC following a hosted dinner ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG post & reels FOLLOWERS: 15k followers MARKET: Canarian BRIEF: UGC following a hosted dinner ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG reel FOLLOWERS: 11k followers MARKET: UK BRIEF: following hosted visit ORIGIN: Marketing pitch

DATE: April 2024 TYPE: IG post feed FOLLOWERS: 1k followers MARKET: USA BRIEF: best activities to do in Tenerife while staying at TRCA ORIGIN: Marketing pitch

DATE: 28 th April 2024 TYPE: IG post feed FOLLOWERS: 148k followers MARKET: BRIEF: ORIGIN: Marketing pitch

DATE: 4th April 2024 TYPE: British Airways Holidays Customer Excellence Award 2023

BRIEF: BA's top-rated hotels, based entirely on customer feedback. We have been honored to be among the top 7% of hotels, with a remarkable overall score of 4.5 out of 5 stars for The Ritz-Carlton, Abama.

DATE: April 2024 TYPE: Conde Nast Traveller BRIEF: Award nomination for Conde Nast Traveller in the category of Hotel Gastronómico

DATE: April 2024 TYPE: Full set of printed and digital collaterals BRIEF: F&B activation, part of Community Footprint program

DATE: April 2024 TYPE: Acrylic plaque BRIEF: Enhancement for the guests fitness experience, linked to the official Technogym explanation

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