By David MacDonald A lot of businesses approach Spotlight on Business Magazine with the hope that we simply take their word as being best in their industry and don’t do our due diligence – but we do. Our researchers like nothing better than pouring over unfiltered customer reviews on Facebook and Twitter, as well as referencing the Better Business Bureau Rating and other public assessments when selecting who we want to include in the impressive reading list of upstanding companies that make up the magazine’s library. You can imagine that a lot of businesses, even well-estab- lished operations, aren’t exactly eager to point us in the direction of these unfettered sources. Jamanda was – and that stunned us. Automotive repair and shop owners are typically scrutinized more than public servants. She first directed me to Driven Automotive’s Facebook page and waited intently as I scrolled through the reviews. Their 4.7-star rating, I discovered, was clearly well-earned. “This is definitely the place to go,” concluded one satisfied customer. “I’m a first-time customer, came in for an MVI. Jamanda and the rest of the staff made me feel welcome and important. Appointment started on schedule and was done ahead of schedule. Plus, my vehicle passed not needing anything! That says a lot about a shop’s integrity. Thank you Driven, highly recommended,” a happy new client posted. “Today was our first time there and certainly won’t be our last,” a young mother extolled. “Jamanda didn’t miss a step and had a rental car there for me in 15 minutes – children picked up on time, crises averted,” said an eternally grateful parent. It goes on and on like this and Driven Automotive’s BBB Rating Scorecard corroborates every bit of it: A+, plain and simple. honesty and integrity, her answer couldn’t have been more matter-of-fact: “We work hard in the customer’s best interest.” When we sat down a while back with Jamanda Doyle, the owner and general manager of Driven Automotive in Hammonds Plains, Nova Scotia, we asked her why her brand is synonymous with
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But is it – was it – plain and simple?
S I N I S T E R D I E S E L . C O M
“Starting a business is hard, but the motivation was easy,”
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