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MOSAIC FAMILY TREE Let’s take a really quick look at how Mosaic works.
Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic synthesises over 850m pieces of information to create an easy-to-understand segmentation that allocates 51m individuals and 25m households into one of 15 Groups, which in turn break down into 66 detailed Types.
The family tree below illustrates the major demographic and lifestyle polarities between the Mosaic types, and shows how the Mosaic types relate to each other.
Family Tree
The family tree illustrates the major demographic and lifestyle polarities between the Mosaic Types, and shows how the Mosaic Types relate to each other.
Affluent
Independent
Homeowners
B05
B08
B06
A01
C10 C123
B07
A02
B09
G26
C12
C12 N57
G27
E18
G28
C11
A03
N58
G29
E21
F25
N59
H30
D14
A04
H31
F24
E20
N60
H33
F23
DC152
D16
O62
H34
H32
F22
E19
H35
O61
C12 D17
O64
O65
M56
M55
M54
J42
L51
O63
J41
I37
I38
L53
O66
J40
I36
L50
I39
K44
J43
L52
K45
K48
L49
K46
K47
Supported
Limited Resources
Renters
This is the level of data and insight you can expect in our Membership Profile Reports, providing a clear and fascinating picture of who your members really are.
Mosaic UK
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