TAKE THE NEXT STEP
Purchase a Leisure DB Membership Profile Report and benefit from detailed insights such as those in the table below. Although the below is an anonymous sample profile, you can quickly see how valuable this information can be in understanding your member base.
Target:
Members within 10 minutes’ drive
Base:
Adult (15+) population within 10 minutes’ drive
Mosaic Group
Target
% Base % Pen Index
0
50
100
150
200
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security F Suburban Stability G Domestic Success H Aspiring Homemakers
5
0.2
502
0.9 1.0 23
543
23.0 13,230 24.3 4.1 95
37 12
1.6 0.5 7.3 8.8
691 320
1.3 5.4 124 0.6 3.8 87
172 208 559 318
5,454 10.0 3.2 73
4,866
8.9 4.3 99
23.7 9,356 17.2 6.0 138 13.5 6,346 11.7 5.0 116
I Family Basics
98 13
4.2 0.6 0.2 1.8 0.0 1.1
2,465
4.5 4.0 92 1.0 2.4 56 0.4 1.9 43 3.8 2.0 47
J Transient Renters K Municipal Tenants
535 216
4
L Vintage Value
42
2,059
M Modest Traditions N Urban Cohesion
0
0
0.0 0.0
0
25
715
1.3 3.5 81
O Rental Hubs
321
13.6 7,664 14.1 4.2 97
Total
2,357 - -
54,419 - - 4.33 - -
From the table above, we can see that for this Sample Club, Mosaic Group G stands out. Group G already accounts for 559 (23.7%) of the club’s total member base; the club’s product resonates with this group. Yet it’s a big population group in which the club has still only achieved a 6% penetration. There’s plenty more opportunity here! So, who are these people? (see overleaf)
MEMBERSHIP HOTSPOT REPORT
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