OTHER LEISURE DB PRODUCTS
SITE ANALYSIS Identifying gaps in the market for competitive advantage
Supply demand: Using our unique supply demand model, our latent demand reports take into account competition and demographics to provide the most accurate, robust estimation of potential membership at any fitness facility in the UK. Demographics: Want to know who lives and works in your core catchment area? Demographic analysis – which can be done for any UK facility – delivers population figures, as well as an unparalleled understanding of the types of people living and working in the local area. Where relevant, this can include analysis based on age, gender and ethnicity. It provides invaluable insights into potential markets and specific target opportunities, supporting strategic decisions around everything from offering to pricing and promotion. Competitors: Competitive mapping highlights and maps all open and planned fitness facilities within an agreed geographical area, providing an overview of the competitive threat and allowing for informed decisions to be made on the location of a planned facility. MARKET DATA Sharing intelligence and insights for informed business decisions Leisure DB is the leading market intelligence source for operators, suppliers, consultants and investors. Every year, our dedicated research team updates a vast number of detailed data fields – from member numbers and pricing to site contact details, ownership and management, technical facility details and many, many more – to maintain the highest levels of data quality and accuracy. Spanning everything from gyms and studios to swimming pools, sports halls, indoor tennis and squash courts, we can deliver the latest data to support key business decisions, with options to suit a variety of budgets. All data is handled sensitively and in adherence with our privacy agreements, but nevertheless provides invaluable cross-market insight. Please note, where member numbers are available, these are provided in bands only. Licensed data: Targeting or analysing the sector couldn’t be easier, with our fully customised facility database available to license. This enables operators to understand their current market position and identify areas for future growth; aids investors and start-ups to make informed business decisions on property purchase and location; and helps suppliers to develop new, market share-boosting opportunities. Historical stats: Leisure DB has historical fitness data going back to 2007, and swimming data to 2010. This enables clients to see how the market in the UK has changed over time, and where the growth areas have been. This historical data can deliver powerful insights to help with due diligence and forecasting trends.
MEMBERSHIP HOTSPOT REPORT
16
Made with FlippingBook Digital Proposal Creator