SAMPLE CLUB
WHERE ARE YOUR MEMBERS? Do you truly understand where your members live and how far they travel to reach your site? This is a vital first step in achieving maximum bang for every marketing buck. If you know that 80% of your members live within two miles of your site, for example, you also know that any marketing pushed out beyond this radius is likely to generate lower levels of interest, lower penetration rates and reduced returns. So it’s surprising – and indeed concerning – how many operators tell us “we have members who drive 20 minutes to visit our facility” or “we know we have members who come from xyz area”, only for us to find, through our member mapping process, that this is the rare exception rather than the norm. In fact, based on our 20+ years of experience, it’s fair to say that most operators believe they have members coming from a much larger area than is actually the case, at least in any significant numbers. Step forward Leisure DB’s Membership Hotspot Report... By providing absolute clarity on where your members are coming from, our Membership Hotspot Report is a springboard to smarter marketing strategies, helping you understand where your budgets are best directed for maximum return.
MEMBERSHIP HOTSPOT REPORT
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