SAMPLE CLUB
MEMBER HOTSPOTS Across the UK, 15.9% of the population are members of a gym – this the latest data from Leisure DB’s 2024 State of the UK Fitness Industry Report. How does your club compare in your key hotspots? Could you push deeper into your key markets? What and where are your growth opportunities in 2024? We have concentrated on the postcode sectors which are home to at least 20 of your members. The table below shows these postcode sectors, the number of members and the number of people aged 18-74 within each. The last column shows the penetration rate being achieved in each postcode sector (i.e. the number of members compared to the number of adults aged 18-74).
Total no. of members
Total no. of people aged 18-74
Penetration rate (%)
Postcode sectors (with at least 20 Members)
10.92
KT16 8 – Abbey Mead, Chertsey
570
5,221
10.04
KT16 9 – Chertsey (Incl. Lyne)
558
5,560
6.36
KT16 0 – Ottershaw, Lyne, Longcross
278
4,309
4.74
KT15 2 – Ham Moor, Addlestonemoor
342
7,220
4.14
KT15 1 – Row Town, Addlestone
306
7,383
2.53
TW17 9 – High Street, Shepperton
49
1,938
2.33
TW20 8 – Egham (Incl. Thorpe)
134
5,756
2.07
GU25 4 – Christchurch Road, Virginia Water
88
4,257
1.66
TW18 3 – Chertsey Lane, Staines
53
3,201
1.60
KT15 3 – New Haw, Woodham
104
6,509
1.21
TW17 0 – Laleham Road, Shepperton
44
3,628
1.13
KT13 8 – Church Street, Weybridge
57
5,059
0.69
22
3,166
GU24 8 – Chobham
0.66
TW20 9 – Egham (Incl. Englefield Green)
39
5,883
0.54
TW17 8 – Upper Halliford Road, Shepperton
23
4,254
0.54
KT13 0 – Weybridge (Incl. Brooklands, St George’s Hill)
26
4,859
0.45
KT14 7 – Byfleet
23
5,061
MEMBERSHIP HOTSPOT REPORT
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