SAMPLE CLUB
POSTCODE SECTOR SPOTLIGHT Let’s zoom in to one of your key postcode sectors – KT16 8 – where we can see a significant density of members in one corner of the postcode. Could you be targeting some of these streets with a precisely pinpointed, highly efficient marketing campaign? As the table on the previous page shows, there are two postcode sectors which really stand out (KT16 8 and KT16 9), both home to more than 500 members and both achieving a penetration rate of more than 10%. In total, more than 1,100 members come from these two postcode sectors alone. This represents 35% of the Sample Club’s membership. Although both are delivering good member numbers for the Sample Club, there is still potential to attract more members (each postcode sector is home to more than 5,000 adults aged 18-74) and thus push penetration higher.
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MEMBERSHIP HOTSPOT REPORT
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