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3. Google Advertising ■ Advertising on Google has evolved considerably. Rather than simply relying on keywords, Google Performance Max now allows gyms to use photography and video to target potential members through Search (aka Adwords), Display and YouTube. ■ Geo-targeting has improved too: campaigns can now be focused around specific locations. This allows you to approximately map – and target – your key catchment area(s). ■ Furthermore, the ‘Interest’ targeting feature allows your business to focus advertising spend on people within your catchment area who have shown a specific interest in fitness and/or gyms. ■ Google Ads wizards are also very intuitive; it’s easy to make a start on your Google Ads campaign while staying in full control of your daily budget.
If you require further assistance with your marketing campaigns, from planning to booking to execution, we would be delighted to help. Please contact Leisure DB to discuss your needs and request a quotation: enquiries@leisuredb.com
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