BUILDING BETTER RESOURCES
Print Matters. Help Us Shape The Future.
BY LISA DEFREES
IN AN AGE WHERE digital technology proliferates, you might ask why we decided to launch a new print publication. There is a website and a smartphone application for nearly everything we need, includ- ing all of our media platforms— FLYING , Plane & Pilot , BusinessAIR , ByDanJohnson , and Aircraft For Sale . When we acquired the Heart- land Group’s aviation division last year, which included Business AIR , Aviator’s Properties , Aviators Hotline , aircraftforsale.com , and FBO/ Charter Today , we needed to find a more cost-effective way to deliver a marketplace publication to a larger audience, ensuring success for both buyers and sellers in aviation. A decision was made to cease printing of Properties and Hotline in their former form and bring a new news- print aviation classifieds publication to market with several times the circulation. So again, why print? As an early adopter, I use my smartphone, iPad, and computer to run my life to the point that alerts, text messages, and notifications run me most days. A print publication filled with the things we love provides a needed escape from electronics—with- out distraction or the threat of a dead battery. More specifically, with Aircraft For Sale , I love to “window shop,” as I think many pilots and aircraft owners do. Flipping through the pages of a publication full of classified listings for flying dream machines is the equivalent of the
“look-but-don’t-buy” rule. That rule only applies, however, until you find the airplane of your dreams at a price that falls somewhere be- tween affordable and I-won’t-get-in-trouble-for-this. Our goal with Aircraft For Sale , as with all of our media properties, is to build the best resource possible for our fellow aviators, whether you are buying or selling. In addition, each month we’ll include an editorial feature to support your ownership experience, a differentiator from former newsprint products. Every aircraft listing in our Classified section features a companion listing on our website, flyingmag.com/afs, where you can view more photos, aircraft documentation if available, make an inquiry, or call the seller directly. In the near future, we will add more features that enhance your search process and include listings for parts, services, and much more. We are excited about the future, and hope we earn the opportunity to support your aviation experience in some way. We have many ideas for how to make Aircraft For Sale —print and dig- ital—the very best resource it can be for you, but we want to hear from you. What has your buying experience been like? How hard was it to find the airplane you were looking for? What aspects of the process did you find challenging? I would love to hear from you. Email me at lisa@flying.media. ]
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