SAMPLE CLUB
SAMPLE CLUB
F22
F23
F24
F25
H30
H31
H32
H33
H34
H35
F
H
Mature suburban owners living settled lives in mid-range housing Suburban Stability
Younger households settling down in housing priced within their means Aspiring Homemakers
F
H
6.22% 7.91%
Advert Response Channel
Advert Resp
Who We Are
Who We Are
Household income
Household income
Age
Age
56–65
£30k–£39,999
26–35
£40k–£49,999
100
108
112
87
233 35.5%
147 23.6%
191 36.9%
192 23.5%
Number of children
Number of children
Household composition
Household composition
80
102
34
122
Family + other adults
No children
Pseudo family
1
Key Features
Household Technology
Key Features
Household T
248 39.9%
132 91.2%
209 22.6%
267 36.8%
Solar panels News and media sites Established in community 3 bedrooms Own mid-value semis Older families, no children
Order from takeaways Texts and photos on smartphone Internet via smartphone High outstanding mortgages 3 bedrooms Families with young children
Residency type
Residency type
Tenure
Tenure
Semi-detached
Semi-detached
Owned
Owned
Medium
143 92.3%
196 51.0%
121 77.7%
157 40.8%
G26
G27
G28
G29
O61
O62
O63
O64
O65
O66
G
O
Thriving families who are busy bringing up children and following careers Domestic Success
Educated young people privately renting in urban neighbourhoods Rental Hubs
G
O
6.73% 7.65%
Mosaic UK
2023 © Experian Ltd | All rights reserved www.segmentationportal.com Mosaic UK
Advert Response Channel
Advert Resp
Who We Are
Who We Are
Household income
Household income
Age
Age
36–45
£70k–£99,999
26–35
£30k–£39,999
84
96
120
103
194 36.1%
411 32.8%
202 39.0%
155 24.8%
Number of children
Number of children
Household composition
Household composition
119
130
123
145
Family
2
Single
No children
Key Features
Household Technology
Key Features
Household T
193 44.2%
291 36.2%
142 56.2%
126 87.4%
Online shoppers Internet via smartphone Very high mortgage debt Monthly discretionary income under £1000 Mid to high household income Families with children
Internet via smartphone Very high internet use Rent flats Young singles and homesharers
Residency type
Residency type
Tenure
Tenure
Detached
Flat
Owned
Rented
Don't use landlines Watch videos online
Very High
137 88.1%
203 37.6%
333 59.9%
354 81.9%
MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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