SAMPLE CLUB
SAMPLE CLUB
F22
F23
F24
F25
B05
B06
B07
B08
B09
F
B
Alpha Families High-achieving families living fast-track lives, advancing careers, finances and their
Family Ties Active families with adult children and some teens, giving prolonged support to the next
school-age kids' development B07
generation F23
1.59% 1.87%
Advert Response Channel
Advert Resp
Who We Are
Who We Are
Household income
Household income
Age
Age
46–55
£100k–£149,999
46–55
£50k–£59,999
64
62
94
79
210 39.6%
1004 33.9%
202 38.1%
389 30.8%
Number of children
Number of children
Household composition
Household composition
152
90
119
40
Family
2
Family + other adults
1
Key Features
Household Technology
Key Features
Household T
211 48.3%
295 36.7%
580 93.4%
226 31.2%
Electronic money transfers High income, large mortgage University degrees High value properties Large, detached houses Families with 2+ children
Order from takeaways Games consoles Internet via smartphone Outstanding mortgage under £100k Own 3 bed semis Teenage/adult children at home
Residency type
Residency type
Tenure
Tenure
Detached
Semi-detached
Owned
Owned
Very High
143 91.8%
416 77.1%
141 90.7%
206 53.5%
G26
G27
G28
G29
B05
B06
B07
B08
B09
G
B
Bank of Mum and Dad Well-off families in upmarket suburban homes where grown-up children benefit from
Thriving Independence Well-qualified older singles with incomes from successful professional careers in good
continued financial support B08
quality housing G27
1.27% 2.37%
Mosaic UK
2023 © Experian Ltd | All rights reserved www.segmentationportal.com Mosaic UK
Advert Response Channel
Advert Resp
Who We Are
Who We Are
Household income
Household income
Age
Age
56–65
£70k–£99,999
46–55
£50k–£59,999
121
111
88
47
227 34.5%
332 26.5%
175 33.0%
233 18.4%
Number of children
Number of children
Household composition
Household composition
78
93
10
110
Family + other adults
No children
Single
No children
Key Features
Household Technology
Key Features
Household T
510 82.3%
137 94.7%
117 46.4%
104 72.0%
Electronic money transfers High discretionary income Company directors Own large, detached houses Adult children at home Settled families
Electronic money transfers Internet first place for information Calls via smartphone Homeowners No children Middle-aged singles
Residency type
Residency type
Tenure
Tenure
Detached
Semi-detached
Owned
Owned
Medium
149 95.9%
373 69.1%
122 78.8%
139 36.1%
MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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