Member Insight Report

SAMPLE CLUB

SAMPLE CLUB

F22

F23

F24

F25

B05

B06

B07

B08

B09

F

B

Alpha Families High-achieving families living fast-track lives, advancing careers, finances and their

Family Ties Active families with adult children and some teens, giving prolonged support to the next

school-age kids' development B07

generation F23

1.59% 1.87%

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Who We Are

Who We Are

Household income

Household income

Age

Age

46–55

£100k–£149,999

46–55

£50k–£59,999

64

62

94

79

210 39.6%

1004 33.9%

202 38.1%

389 30.8%

Number of children

Number of children

Household composition

Household composition

152

90

119

40

Family

2

Family + other adults

1

Key Features

Household Technology

Key Features

Household T

211 48.3%

295 36.7%

580 93.4%

226 31.2%

Electronic money transfers High income, large mortgage University degrees High value properties Large, detached houses Families with 2+ children

Order from takeaways Games consoles Internet via smartphone Outstanding mortgage under £100k Own 3 bed semis Teenage/adult children at home

Residency type

Residency type

Tenure

Tenure

Detached

Semi-detached

Owned

Owned

Very High

143 91.8%

416 77.1%

141 90.7%

206 53.5%

G26

G27

G28

G29

B05

B06

B07

B08

B09

G

B

Bank of Mum and Dad Well-off families in upmarket suburban homes where grown-up children benefit from

Thriving Independence Well-qualified older singles with incomes from successful professional careers in good

continued financial support B08

quality housing G27

1.27% 2.37%

Mosaic UK

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Who We Are

Who We Are

Household income

Household income

Age

Age

56–65

£70k–£99,999

46–55

£50k–£59,999

121

111

88

47

227 34.5%

332 26.5%

175 33.0%

233 18.4%

Number of children

Number of children

Household composition

Household composition

78

93

10

110

Family + other adults

No children

Single

No children

Key Features

Household Technology

Key Features

Household T

510 82.3%

137 94.7%

117 46.4%

104 72.0%

Electronic money transfers High discretionary income Company directors Own large, detached houses Adult children at home Settled families

Electronic money transfers Internet first place for information Calls via smartphone Homeowners No children Middle-aged singles

Residency type

Residency type

Tenure

Tenure

Detached

Semi-detached

Owned

Owned

Medium

149 95.9%

373 69.1%

122 78.8%

139 36.1%

MEMBER INSIGHT REPORT

MEMBER INSIGHT REPORT

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