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INDUSTRY INSIGHTS
BROADEN YOUR KNOWLEDGE with Leisure DB’s industry reports
What’s your latent demand? In this Member Insight Report , we’ve shown the penetration rate you’ve already achieved for each Mosaic type in your catchment. We’ve shown you the groups and types where you already do well. But could you do better? A Site Analysis Report is the next step to maximising membership at your facility. Where this Member Insight Report presents current penetration rates, Leisure DB’s Site Analysis Report includes a latent demand estimate which draws on data from comparable sites – as well as demographics and competition, Experian’s 450+ data points and our own 20+ years of experience – to predict the penetration rates we believe your site could achieve for each Mosaic type. Our forecasts draw in all the details of your offering. Does your facility have a pool? What about a group exercise studio? How big is the gym? In what part of the UK is it? What’s the price point? What are the population numbers and demographic clusters in the catchment area? Each filter applied narrows and refines the set of facilities against which we benchmark yours, so your latent demand forecast is based only on learnings from relevant sites: the likely impact of each filter on the relevance, and with it demand and penetration rate, for each Mosaic type. The result is the most accurate possible forecast of demand, with predicted penetration rates converted into actual numbers – how many more members we believe you can realistically attract from each type, added together to produce a total number of additional members we believe you can achieve: your site’s latent demand. For operators looking to maximise membership, Leisure DB’s Site Analysis Reports are therefore invaluable. In addition to including a competitor analysis, the latent demand estimate provides insight into who the potential customers are within any catchment area, and how numerous; this enables marketing to be fine-tuned to capture every opportunity. Get in touch now to request your Site Analysis Report: enquiries@leisuredb.com
With this report, you already have a foundation of robust, reliable data on which to base your decisions – but please don’t stop there in your due diligence. Leisure DB’s industry reports provide the most accurate, granular view of the supply-side to the industry, based on a proprietary database that we’ve developed over 20+ years. These unique reports are cited by operators, suppliers, investors, consultants and government bodies across the UK and into Europe as providing ‘invaluable business insights’ into their respective sectors. Each report is compiled from the most comprehensive review of the relevant sector, involving detailed individual contact with all sites, and supported with expert analysis. And since 2024, all our flagship industry reports are available to read free of charge via our website. It’s all part of our mission to strengthen our fantastic industry through the sharing of knowledge and data – and it is thanks to the support of our wonderful partners that we’ve been able to do this. Browse our reports and read them online for free: leisuredb.com/publications For more information on Leisure DB’s other market-leading products and services, please see pages 30–34.
MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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