ABOUT MOSAIC
ABOUT MOSAIC
MOSAIC DATA SOURCES Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic synthesises over 850m pieces of information to create an easy-to-understand segmentation that allocates 51m individuals and 25m households into one of 15 Groups and 66 detailed Types. Experian’s Mosaic team – which has 100+ years of combined experience in developing and delivering regional and global segmentations – uses more than 450 data variables from a combination of Experian proprietary, public and third-party sources (including research findings and behavioural data) to build a pin-sharp picture of the latest UK consumer and social trends.
THE 15 MOSAIC GROUPS Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 15 Groups and 66 Types.
A – City Prosperity UK Population: 4.23%
B – Prestige Positions UK Population: 7.09%
Urban areas High value flats High income Cosmopolitan lifestyles
Own large, detached houses Highly educated High discretionary income
Garden or allotment Pay credit cards in full Breakdown cover
High-tech homes Uber passengers
High status city dwellers living in central locations, pursing careers with high rewards
Established families in large detached homes living upmarket lifestyles
C – Country Living UK Population: 7.25%
D – Rural Reality UK Population: 7.58%
Well-off owners in rural locations enjoying the benefits of country life Rural locations Own old, detached houses Electronic money transfers Garden or allotment Oil central heating High environmental impact gap
Rural areas Oil/solid fuel central heating Internet at home Free mobile phone apps Watch TV Comprehensive car insurance
Householders living in less expensive homes in village communities
MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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