Member Insight Report

SAMPLE CLUB

MEMBER DOT MAP When it comes to fitness catchments, for the vast majority of facilities we see Pareto’s Principle in action, whereby approximately 80% of members come from approximately 20% of the nearby postcode sectors. (Note that a postcode sector is defined as the first part of the postcode, plus the first number from the last three digits – e.g. KT16 8.) So, does your facility follow this rule of thumb? In the Member Dot Map overleaf, we have mapped the current members of Sample Club to show very precisely where those members live in relation to the club: the red dots are their home addresses; the green dot is the club; and the blue circles show one-, two- and three-mile bands around the facility. The black lines delineate the various postcode sectors, labelled in yellow highlight. What is clear is that – as is so often the case – the majority of members live in close proximity to the club, and indeed in specific postcode sectors. This is a vitally important insight: a crucial first step in helping your gym achieve more new membership sales.

! MEMBER DOT MAP FOR SAMPLE CLUB Shows one-, two- and three-mile bands ! !

! !

TW19 6

TW18 4

! Staines !

TW13 4

Ashford

! !

! Egham !

TW15 2

TW15 3

! TW18 3 !

! !

! TW20 0

! !

TW15 1

! TW16 7 !

TW20 9

! TW18 2

! !

TW18 1

TW20 8

! !! !

! TW16 6

Thorpe

! TW17 0 !

! Virginia Water !

Shepperton Green

GU25 4

! !

! TW17 8 !

KT16 8

! !

! Shepperton ! ! ! ! !

! !

! !!

! !

! ! ! !

KT16 8

KT12 2

! !

! !. ! !

! TW17 9 !

! !

! KT16 9 ! !

! !! !

! Chertsey ! ! ! ! ! !

! !

! ! !

! !

! ! ! ! ! !

! !

!! ! ! ! !!

! ! ! !

! ! !

! !! !

! ! ! ! !

! !

KT12 1

! !

! !! !

KT16 0

! ! ! !

! !

KT13 9

! !

! KT15 2 ! !

! !

! Weybridge

! !! ! ! ! ! ! ! ! !

! !

KT13 8

! !

! ! Addlestone ! ! ! ! !

! !

KT12 5

! Ottershaw ! !! ! ! ! ! ! ! !

! !

! ! !

! KT15 1 ! ! ! !

! !

KT13 0

GU24 8

KT12 4

!. Sample Club 1 mile bands

! KT15 3 ! ! ! ! !

! !

KT11 1 Club Members Postcode Sectors

GU21 4

KT14 6

GU21 5

! KT14 7

MEMBER INSIGHT REPORT

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