ABOUT MOSAIC
ABOUT MOSAIC
THE 15 MOSAIC GROUPS (continued)
THE 15 MOSAIC GROUPS (continued)
E – Senior Security UK Population: 7.00%
F – Suburban Stability UK Population: 5.16%
I – Family Basics UK Population: 8.74%
J – Transient Renters UK Population: 4.97%
Retired singles and couples Pre-war generation Established in community Low internet use Have wills Solar panels
Older families, no children Own mid-value semis 3 bedrooms Established in community News and media sites Solar panels
Families with lots of children Council/HA tenants Low discretionary income Low affluence Internet via smartphone Games consoles
Young singles and homesharers Millennials
Rent low value terraces Internet via smartphone High social networking Don’t use landlines
Elderly people with assets who are enjoying a comfortable retirement
Mature suburban owners living settled lives in mid-range housing
Families with limited resources who budget to make ends meet
Single people renting low cost homes for the short term
G – Domestic Success UK Population: 8.95%
H – Aspiring Homemakers UK Population: 10.50%
K – Municipal Tenants UK Population: 5.69%
L – Vintage Value UK Population: 5.24%
Families with children Mid to high household income Monthly discretionary income under £1000
Younger households settling down in housing priced within their means Families with young children 3 bedrooms High outstanding mortgages Internet via smartphone Texts and photos on smartphone Order from takeaways
Council/HA flats Densely populated No qualifications Low discretionary income Low environmental impact gap Fuel poverty
Retired singles Council/HA tenants No qualifications Low discretionary income Low-tech households Fuel and water poverty
Very high mortgage debt Internet via smartphone Online shoppers
Thriving families who are busy bringing up children and following careers
Urban residents renting high density housing from social landlords
Elderly people with limited pension income, mostly living alone
MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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