SAMPLE CLUB
SAMPLE CLUB
MEMBER HOTSPOTS Across the UK, 15.9% of the population are members of a gym – this the latest data from Leisure DB’s 2024 State of the UK Fitness Industry Report.
POSTCODE SECTOR SPOTLIGHT Let’s zoom in to one of your key postcode sectors – KT16 8 – where we can see a significant density of members in one corner of the postcode. Could you be targeting some of these streets with a precisely pinpointed, highly efficient marketing campaign? As the table on the previous page shows, there are two postcode sectors which really stand out (KT16 8 and KT16 9), both home to more than 500 members and both achieving a penetration rate of more than 10%. In total, more than 1,100 members come from these two postcode sectors alone. This represents 35% of the Sample Club’s membership. Although both are delivering good member numbers for the Sample Club, there is still potential to attract more members (each postcode sector is home to more than 5,000 adults aged 18-74) and thus push penetration higher.
How does your club compare in your key hotspots? Could you push deeper into your key markets? What and where are your growth opportunities in 2024?
We have concentrated on the postcode sectors which are home to at least 20 of your members. The table below shows these postcode sectors, the number of members and the number of people aged 18-74 within each. The last column shows the penetration rate being achieved in each postcode sector (i.e. the number of members compared to the number of adults aged 18-74).
Total no. of members
Total no. of people aged 18-74
Penetration rate (%)
Postcode sectors (with at least 20 Members)
10.92
KT16 8 – Abbey Mead, Chertsey
570
5,221
!
10.04
KT16 9 – Chertsey (Incl. Lyne)
558
5,560
!
6.36
KT16 0 – Ottershaw, Lyne, Longcross
278
4,309
!
!
!
!
!
!
!
4.74
KT15 2 – Ham Moor, Addlestonemoor
342
7,220
!
!
!
!
!
!
!
!
4.14
KT15 1 – Row Town, Addlestone
306
7,383
!
!
!
!
!
2.53
TW17 9 – High Street, Shepperton
49
1,938
!
!
!
!
!
!
!
!
!
!
!
!
2.33
TW20 8 – Egham (Incl. Thorpe)
134
5,756
!
KT16 8
!
!
2.07
GU25 4 – Christchurch Road, Virginia Water
88
4,257
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
KT16 8
1.66
TW18 3 – Chertsey Lane, Staines
53
3,201
!
!
!
!
!
!
!
!
!
!
!
!
!
1.60
KT15 3 – New Haw, Woodham
104
6,509
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!.
!
!
1.21
TW17 0 – Laleham Road, Shepperton
44
3,628
!
!
!
!
!
!
!
! !
!
! ! ! !
!
!
1.13
KT13 8 – Church Street, Weybridge
57
5,059
!
!
!
! ! ! !
!
!
!
!
!
!
!
!
!
!
!
! !
!
0.69
22
3,166
!
GU24 8 – Chobham
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
0.66
TW20 9 – Egham (Incl. Englefield Green)
39
5,883
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
0.54
TW17 8 – Upper Halliford Road, Shepperton
23
4,254
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
0.54
!
KT13 0 – Weybridge (Incl. Brooklands, St George’s Hill)
26
4,859
!
!
!
!
!
!
!
!
!
!
0.45
KT14 7 – Byfleet
23
5,061
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
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MEMBER INSIGHT REPORT
MEMBER INSIGHT REPORT
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