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Dear Friends of MADD,
Table of Contents
As we reflect on 2024, one word captures this past year: momentum . Together, we’ve advanced the fight to end impaired driving with renewed energy and unwavering purpose. From powerful moments on the National Mall to innovative new programs reaching drivers, families, and entire communities, 2024 marked a year of bold action and measurable impact. 10,000 candles lit the Capitol skyline at our Candlelight Vigil—a striking symbol of the lives that can be saved each year with anti-drunk driving technology standards made possible through the HALT Drunk Driving Law. We honored the 40th anniversary of the 21 Drinking Age Law, which has saved over 30,000 lives. We launched a refreshed brand identity and tagline — Impaired Driving Ends Here- to elevate our work in raising awareness of our mission . New national ambassadors. New partnerships. New audiences reached. From car dealerships to sports stadiums to classrooms, MADD is on track to keep building momentum and greater impact. With your support, we’ll continue pushing for technology, policy, and education that saves lives. Thank you for being part of this powerful movement to end impaired driving for good. With gratitude, Stacey D. Stewart CEO, Mothers Against Drunk Driving (MADD) Sophia Toh Board Chair, Mothers Against Drunk Driving (MADD)
Introduction Letter ..................................................... 3 MADD’s Rebrand ........................................................ 6 The MADD Network ................................................... 8 Advocacy Efforts ....................................................... 10 National & State Highlights ................................... 12 Program Overview & Outcomes ........................... 14 National Ambassadors Impact ............................. 16 Financial Report ....................................................... 20 Board of Directors .................................................... 22 Donors ......................................................................... 24
Stacey D. Stewart
Sophia Toh
MADD Fact: 2 out of 3 people will be impacted by drunk driving in their lifetime.
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We Had a Banner Year
Unveiled A Bold New Look We unveiled a
Partnered with Uber for Holiday Giving During Impaired Driving Prevention Month, Uber matched $250,000 in donations through its app. These funds supported victims, advanced laws, and helped fuel our lifesaving programs.
Established MADD Sports Initiative Sports have the power to influence, and we’re using that momentum to reach new audiences. Through partnerships with athletes, teams, and organizations, MADD is spreading awareness on and off the field.
Celebrated 40 Years of the 21 Minimum Drinking Age Law We honored 40 years of the 21 Minimum Drinking Age Law, which has saved over 30,000 lives since its passage. It remains a vital policy protecting young drivers and preventing tragedies.
refreshed brand identity, marking a renewed call to action to mobilize communities, and reach the next generation of drivers, and save lives.
Created The MADD Network The MADD Network is a coalition of corporate leaders and changemakers. Together, we’re advancing bold initiatives and expanding the reach of our mission.
Hosted a Candlelight Vigil on the National Mall 10,000 candles lit the National Mall, symbolizing lives that could be saved each year with anti-drunk driving technology. Survivors, advocates, and lawmakers stood together to urge swift action.
Continued Driving Change with MADD We partnered with car dealerships nationwide to make prevention part of the car-buying experience. Through consumer education and fundraising, safety starts the moment you get the keys.
Launched MADD National Ambassadors Program We expanded from one national leader to 11 MADD Ambassadors across the country. These powerful voices use their personal stories to drive awareness, policy change, and lifesaving technology like the HALT Drunk Driving Law.
Reaffirmed Power of Parents Program Success A five-year evaluation, supported through evidence-based research, reaffirmed our Power of Parents Handbook helps reduce underage drinking and impaired driving. Open conversations at home truly protect young lives.
Collaborated on Take a Minute. Make a Plan Campaign. Partnered with Diageo, the NFL, and Uber, we launched a national campaign reminding fans to plan a safe ride home. Millions were reached during NFL games events with one simple message: it only takes a minute to make a plan.
Hosted Walk Like MADD Events We hosted 87 Walk Like MADD events, bringing together over 15,000 people nationwide. These walks honored victims, united communities, and strengthened our movement.
Grew Underage Prevention and Education Programs
Law Enforcement Engagement We proudly recognized and partnered with officers committed to preventing impaired driving. Their dedication plays a vital role in keeping our roads safe.
To keep teens safe during prom and homecoming, we launched programs encouraging substance-free celebrations. Students pledged never to ride with an impaired driver—and committed to smart choices that save lives.
MADD Fact: Every 85 seconds, someone is killed or injured in a drunk driving crash.
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Impaired Driving Ends Here.
MADD proudly unveiled a new brand identity in late 2024. This rebrand represents more than just a new look; it embodies our renewed commitment to ending impaired driving and resonates with a broader, more diverse audience than ever before. For over four decades, MADD has been at the forefront of advocacy, education, prevention, and victim support, work that has saved nearly 475,000 lives and reduced drunk driving fatalities by almost 40%. Our traditional logo, with its martini glass and car keys, has long symbolized our fight. However, the new brand introduces a bold, energized logo centered on a triangular shape inspired by international warning symbols, signaling change, caution, and the urgency of our cause. The updated tagline,
“Impaired Driving Ends Here,” captures the clarity and determination that now define our work. Alongside the visual updates, the new brand is rounded out by refreshed voice, tone, messaging and imagery. The expanded color palette and dynamic visual identity help amplify our digital presence, enabling us to educate, advocate for stronger laws, and provide services to victims and survivors. MADD’s rebrand supports our strategic push to reach everyone impacted by impaired driving, especially younger generations, while honoring the millions we have supported. It’s not just a facelift but a rallying cry to join the movement to end impaired driving for good.
Our favorite color is red.
Before 2011 Logo & Tagline
After 2024 Logo & Tagline
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The power of The MADD Network comes from each individual and corporate partner using their unique platform to help educate their sphere of influence about the continued dangers on our roadways. The MADD Network brings forward ideas and resources that has helped garner more attention and treasured resources for our important work. We are deeply grateful to our partners who make this work possible. Their commitment has enabled us to expand our reach and provide critical services to those affected by impaired driving. Amica Insurance Special thanks for their contributions to our underage prevention education programming. Diageo led an impactful campaign with MADD, the NFL and Uber season to launch the “Take a Minute. Make a Plan.” campaign, aimed at raising awareness during the football and encouraging responsible drinking and planning ahead. Nationwide’s continued support in our parent educational and advocacy programs. New Belgium Brewing is one of our new partners in 2024. As a trusted leader in the alcohol beverage industry they bring an authentic voice to our cause, reinforcing our message that everyone has a role to play. The NFL has partnered with us to amplify our message during games and events. Smart Start has been an Alcohol Monitoring Technology leader for more than three decades and is one of our newest partners in 2024 with a commitment to partnering to ending impaired driving for good. Uber’s support has been instrumental in providing safe rides and promoting our message of responsible choices. Their end of year donation campaign helped MADD receive $250,000. UKG has been a partner in various ways for a number of years, but formally joined The MADD Network in 2024 with a match campaign.
Join a growing community of corporations and individuals who are working together to end impaired driving. Learn more about membership levels and opportunities at madd.org/themaddnetwork/ .
MADD Fact: Every 42 minutes, someone is killed in a drunk driving crash.
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Advocacy Efforts
All year long, victims, survivors, and supporters spoke out. Through personal stories submitted during the federal comment period, Americans from every walk of life shared the devastating impact of impaired driving—and the urgent need for change. One of the most unforgettable moments was the Candlelight Vigil on the National Mall to mark the deadline in November 2024. With 10,000 candles lit—one for every life that could be saved each year—families, advocates, and lawmakers gathered to demand action. A DADSS (Driver Alcohol Detection System for Safety) test vehicle stood against the backdrop of the Capitol, symbolizing the hope technology can bring. The event, covered widely by national media, sent a clear message: this lifesaving innovation must become reality, and it must happen now. What’s Next The delay in rulemaking is a setback—but not the end. MADD is committed to keeping up the pressure in 2025 and beyond to ensure this rule is finalized and implemented. Every day that passes without it means more preventable deaths and injuries on our roads.
To everyone who shared their story, stood with us, or helped spread the word: thank you. You are part of a growing movement that won’t stop until we end impaired driving for good. We also expanded and formalized the MADD Advocacy Network to help us reach our bold and achievable goal that anti-drunk driving technology will be built into every new car by 2030. With over 150,000 lives lost to alcohol-related crashes in the past 15 years, the time for action is now. We need everyone to make sure the law is followed and that any efforts to undo the law are defeated. Sign up to become part of a community that will end drunk driving for good at madd.org/advocate .
In 2024, MADD led a nationwide effort to push the U.S. Department of Transportation and the National Highway Traffic Safety Administration (NHTSA) to take a historic step: require lifesaving impaired driving prevention technology in all new vehicles made possible through the most consequential advocacy effort in our organization’s history: the Honoring the Abbas Family Legacy to Terminate (HALT) Drunk Driving Law . This landmark federal law has the potential to save more than 10,000 lives annually
by requiring all new vehicles to be equipped with impaired driving prevention technology. But despite the law being passed by Congress in 2021—and thousands of voices demanding action—NHTSA missed its November 2024 deadline to finalize the rule making. While this delay is deeply disappointing, it only strengthens our resolve. We will not stop until this rule is fully implemented.
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MADD Fact: Every day, 34 people are killed in drunk driving crashes.
National & State Highlights MADD promotes passage of effective laws to help stop impaired driving and support victims and survivors from all communities: • All-offender ignition interlocks: Require ignition interlocks for all drunk drivers for a minimum of six months and close loopholes that allow offenders to avoid this device • .05 BAC: Lower illegal blood alcohol concentration (BAC) from .08 to .05 • Traffic Safety: Deploy proven countermeasures such as high-visibility enforcement of impaired driving laws • Drug-impaired driving prevention: Ensure cannabis legalization efforts include funding for underage prevention, education, high-visibility enforcement and officer training • Justice for victims: Support legislation to ensure victims of impaired driving obtain justice, such as Bentley’s Law and Dram Shop laws. Bentley’s Law: South Dakota (HB 1195) and Utah (HB 218) Colorado: HB24-1420 allocates funds for crime victim services to offset federal VOCA shortfalls. Also successfully advocated for passage of constitutional amendment which contains a provision to provide victim services. Iowa: SF 2261 creating an ignition interlock compliance-based removal law. Maryland: HB 105 mandating the use of ignition interlocks for PBJ (diversion) and SB 740 improving the BUI law. North Carolina: HB 250 improves the interlock law by creating compliance-based removal provisions. Rhode Island: HB 7631 and SB 2937 extends the lookback in terms of charging repeat DUI offenders from five years to now ten years. Tennessee: HJR 94 creating a constitutional amendment on Marsy’s Law. Utah: HB 395 to require all drunk drivers to use an ignition interlock before obtaining a regular driver’s license.
MADD Fact: Drunk driving deaths have increased by 31% over the past decade.
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Program Overview & Outcomes Victim Services: MADD provides free, 24/7 emotional support and guidance to victims and survivors of impaired driving. MADD’s trained advocates assist with legal processes, crime victim compensation, court accompaniment, and more. Education and Prevention: MADD offers
educational programs in schools, workplaces, and communities to raise awareness about the dangers of impaired driving and promote responsible choices. Through youth-focused initiatives and community outreach, MADD encourages a culture of safety on the roads. Law Enforcement Partnerships: MADD collaborates with law enforcement on high-visibility enforcement campaigns, such as sobriety checkpoints and saturation patrols, to deter impaired driving and ensure law enforcement is equipped with the latest tools and strategies to protect communities from impaired drivers. Advocacy and Innovation: MADD pushes for stronger laws and proactive solutions to end impaired driving—like the HALT Drunk Driving Law—which requires lifesaving anti-drunk driving technology in all new vehicles to end this crime.
MADD Fact: Alcohol-related crashes claimed 30% of all traffic deaths in 2022.
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National Ambassadors Impact Voices of Change
Steven Benvenisti
Tammy Duffy
Erica Linn
Sheila Lockwood
Bob Nulman
Prisca Patrick
Michelle Ramsey
Darlene Peshlakai
Tara Repka Flores
Erin Rollins
Clara Shelton
MADD Fact: 12,429 people died in alcohol-related crashes in 2023. Fatalities decreased 7.6%, compared to 13,458 alcohol-related deaths in 2022 according to the National Highway Traffic Safety Administration (NHTSA).
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National Ambassadors Impact Voices of Change
change. Residing in California, Tara plays a vital role on MADD California’s Legislative Action Team, where she works tirelessly to influence policy and legislation to prevent impaired driving.
companion—succumbed to his injuries shortly after. The driver was three times over the legal alcohol limit and traveling at 60 miles per hour when she hit Erica’s parents, throwing them into a wooded area. The heartbreak is something Erica says she will never get over. But through the pain, she has found purpose. Using the voice her mother gave her, Erica now speaks out so that no one else has to endure the same kind of loss. Erica has dedicated herself to a mission of advocacy, leaving her career to combat this 100% preventable crime.
had just dropped her kids off at school. She performed CPR on Alec until help arrived. Another parent stopped and called 911. Authorities quickly arrived on site and used a photo taken by a parent to identify the address of the driver who hit Alec. Alec was life-flighted to a nearby trauma center where he never regained consciousness and died later that day. The driver who killed Alec was released on bail and remained free until she was convicted of murder and four additional charges. She was taken into custody nearly two years later. Alec was a wrestler, a football player, a swimmer, and a garage weightlifter. His personality and energy could fill any space he entered. Despite this devastating loss, Tara has channeled her grief into a powerful mission for
instantly when a driver, three times over the legal alcohol limit, ran a stoplight and struck their vehicle. Prisca Patrick, his younger sister, remembers the heartbreak vividly—the joy of family dinner hours earlier, the late-night knock at the door, and the unbearable news that followed. Today, Prisca channels her grief into purpose. She speaks out so others don’t have to feel the pain her family endures. As a dedicated advocate, she lobbies for stronger impaired driving laws, determined to help prevent tragedies like her own.
Alec Flores Crash Date: October 7, 2019
Henrietta & Carmelo Sbezzi Crash Date: October 28, 2016
On the morning of Monday, October 7, 2019, Alec Flores, a 13-year-old 8th-grader, left home to walk to Elementary School. A few minutes into his walk, a driver veered off the side of the road into the bike lane, hitting Alec from behind, without even attempting to brake or stop. The driver, with her three young children in the car, briefly stopped before fleeing the scene. Several people rushed to help Alec, including a nurse who
For October 28, 2016—a day meant for birthday celebration—became the darkest day of her life. That afternoon, she received a devastating call: both of her parents had been struck by a drunk and drug-impaired driver. Erica Linn, Erica’s mother, a professional singer who had passed her talent on to Erica, was pronounced dead at the hospital. Her father—Erica’s hero and sports
John Michael Patrick Jr Crash Date: March 9, 2007 On March 9, 2007, John Michael Patrick Jr.—a beloved college sophomore known for his vibrant spirit—was killed by a drunk driver during spring break. He and his girlfriend died
MADD Fact: Drunk driving deaths have increased by 22% since 2019, after a decade of 10,000 alcohol-related fatalities per year and record lows of 9,878 and 9,943 in 2011 and 2014, respectively.
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Financial Report
Expenses
Program Services Campaign to eliminate drunk driving .................................................. $16,044,055 Underage drinking ....................................................................................... $3,576,399 Victim services ............................................................................................ $10,296,172 Total Program Services ............................................................... $29,916,626 Supporting Services Management and general .......................................................................... $6,967,736 Fundraising ..................................................................................................... $2,144,984 Total Supporting Services .............................................................. $9,112,720 Total Expenses ............................................................................. $39,029,346 Change in Net Assets .......................................................................................................... ($1,313,534) Net Assets, beginning of year ............................................................................................. $14,913,191 Net Assets, end of year .................................................................................................. $13,599,657
Revenue
Contributions Individual ......................................................................................................... $5,547,341 Corporate ......................................................................................................... $7,297,812 Foundation ..................................................................................................... $1,289,638 In-Kind ................................................................................................................ $623,682 Grants .......................................................................................................................... $10,657,757 Special events revenue, net ..................................................................................... $-166,659 Other revenue Investment return, net ................................................................................. $1,172,945 Victim impact panels and court ordered revenue .......................... $10,506,034 Licenses, registration and other revenue ................................................. $787,262 Total Revenue ............................................................................................ $37,715,812
Individual
Campaign to eliminate drunk driving
Corporate
Underage drinking
Foundation
Victim services
In-Kind
Management and general
Grants
Fundraising
Investment return, net
Victim impact panels and court ordered revenue
Licenses, registration and other revenue
MADD Fact: The economic toll of impaired driving in 2019 alone was a staggering $58 billion.
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Board of Directors
2024 2025
Carly Doshi
Nathanial “Nat” Beuse Chair, Compensation Committee
Erika Bennett Board Vice Chair
Sophia Toh Board Chair
Matthew Bretz Chair, Governance Committee
Treasurer and Chair, Finance & Investment Committee
James G. Wetrich Chair, Audit & Risk Committee
Colin Campbell
David Esmie
Natalie Furniss
Jeffrey Glover
Twanna Harris
Jill Hazelbaker
Carolyn Murray
Tony Pham
Britta Steinbrenner
Kelly Walters Schulz
Marc Benardout
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Donors January 1, 2024 - December 31, 2024
Law offices of Kenneth Berger New Belgium Brewing Parnall Law Smart Start UKG Yarborough Applegate Law Firm $25,000 - $49,999 ADM Dorthy & Gene Porter Fund “Hot Spot”/R.L. Jordan Oil Company Ketchmark McCreight LIVE Nation Matt Hardin Law Martin Hernandez Law Mohegan Sun NABCA Salah Foundation Salvi, Schostok, & Pritchard PC Seattle Kraken Foundation Suncoast Credit Union The Porter Fund
$1,000,000+ Diageo Uber
$500,000 - $999,999 Anheuser Busch
$250,000 - $499,999 National Football League Nationwide Insurance Waymo
$100,000 - $249,999 Alanta Track Club Amica Insurance
Cauthen Charitable Fund Turning Point Foundation $50,000 - $99,999 Bachus & Schanker Cares CMRK, Inc Fundación MAPFRE
Partner Spotlight: Decide to Ride MADD continues our partnership with Anheuser-Busch and Uber through the Decide to Ride campaign, encouraging people to plan ahead and make safe choices when alcohol is involved. This collaboration brings together corporate influence, public education, and strategic outreach to help end drunk driving for good. The coalition delivers a lifesaving message directly to consumers where they purchase and drink alcohol – if you drink, don’t drive, Decide to Ride . Anheuser-Busch mobilized its network of 400+ wholesalers to display Decide to Ride advertising nationwide. Uber’s regional discounts for riders incentivize consumers to leave their cars at home—because you can’t drive drunk if you don’t drive there.
Thank You to all the generous donors who supported Mothers Against Drunk Driving (MADD) last year! Your contributions make a significant impact in our mission to end drunk and drugged driving, support the victims of these violent crimes, and prevent underage drinking and other drug use. Together, we are saving lives and creating a safer community.
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