We Had a Banner Year
Unveiled A Bold New Look We unveiled a
Partnered with Uber for Holiday Giving During Impaired Driving Prevention Month, Uber matched $250,000 in donations through its app. These funds supported victims, advanced laws, and helped fuel our lifesaving programs.
Established MADD Sports Initiative Sports have the power to influence, and we’re using that momentum to reach new audiences. Through partnerships with athletes, teams, and organizations, MADD is spreading awareness on and off the field.
Celebrated 40 Years of the 21 Minimum Drinking Age Law We honored 40 years of the 21 Minimum Drinking Age Law, which has saved over 30,000 lives since its passage. It remains a vital policy protecting young drivers and preventing tragedies.
refreshed brand identity, marking a renewed call to action to mobilize communities, and reach the next generation of drivers, and save lives.
Created The MADD Network The MADD Network is a coalition of corporate leaders and changemakers. Together, we’re advancing bold initiatives and expanding the reach of our mission.
Hosted a Candlelight Vigil on the National Mall 10,000 candles lit the National Mall, symbolizing lives that could be saved each year with anti-drunk driving technology. Survivors, advocates, and lawmakers stood together to urge swift action.
Continued Driving Change with MADD We partnered with car dealerships nationwide to make prevention part of the car-buying experience. Through consumer education and fundraising, safety starts the moment you get the keys.
Launched MADD National Ambassadors Program We expanded from one national leader to 11 MADD Ambassadors across the country. These powerful voices use their personal stories to drive awareness, policy change, and lifesaving technology like the HALT Drunk Driving Law.
Reaffirmed Power of Parents Program Success A five-year evaluation, supported through evidence-based research, reaffirmed our Power of Parents Handbook helps reduce underage drinking and impaired driving. Open conversations at home truly protect young lives.
Collaborated on Take a Minute. Make a Plan Campaign. Partnered with Diageo, the NFL, and Uber, we launched a national campaign reminding fans to plan a safe ride home. Millions were reached during NFL games events with one simple message: it only takes a minute to make a plan.
Hosted Walk Like MADD Events We hosted 87 Walk Like MADD events, bringing together over 15,000 people nationwide. These walks honored victims, united communities, and strengthened our movement.
Grew Underage Prevention and Education Programs
Law Enforcement Engagement We proudly recognized and partnered with officers committed to preventing impaired driving. Their dedication plays a vital role in keeping our roads safe.
To keep teens safe during prom and homecoming, we launched programs encouraging substance-free celebrations. Students pledged never to ride with an impaired driver—and committed to smart choices that save lives.
MADD Fact: Every 85 seconds, someone is killed or injured in a drunk driving crash.
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