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Blue Diamond Growers Celebrates Almonds and Bees in Fifth Annual Rose Parade® Float Blue Diamond Growers Honors Almond Farmers, Pollinators, and Sustainability Efforts with Colorful Rose Parade Float on January 2, 2023 Blue Diamond participated in the 2023 Rose Parade ® , the iconic annual event held in Pasadena, CA on January 2, 2023. For the fifth year in a row, our co-op’s float dazzled the streets of Pasadena and honored the people and pollinators that make Blue Diamond almond products possible. Blue Diamond highlighted our commitment to sustainability, pollinators, and biodiversity with the custom-built float brimming with fresh flowers and featuring Blue Diamond almond growers. Meticulously built to honor the almond pioneer’s past, present, and future, Blue Diamond charmed Rose Parade ® spectators with a colorful float that paid tribute to not only the almonds that sustain its growers and nourish its consumers but also to the pollinators that are vital for their success. “We’re thrilled to be back for the Rose Parade! This year’s float is an unparalleled representation of the passion and hard work of our grower-members,” said Raj Joshi, SVP Global Consumer Division for Blue Diamond Growers . “We are incredibly honored to share this moment with the almond grower-owners riding our float, bringing the whole display to life, and our thousands of members who will be watching from home. Blue Diamond ’s California legacy keeps growing thanks to them.” Spectators were charmed with the enormous representations of the brand’s Almond Breeze ® Almondmilk and the signature Smokehouse-flavored Blue Diamond Almonds, a
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ALMOND FACTS
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