NEWS IN A NUTSHELL
rollercoaster and an animated, spinning Ferris wheel. As the float made its way down the streets of Pasadena, Blue Diamond was intentional in ensuring that one element stood out: the honeybees. By creating joyful bees from thousands of flowers, we reinforced our commitment to partnerships that support honeybee health, such as Project Apis m . and Pollinator Partnership, and our leadership in using pollinator-friendly plantings in growers’ orchards to advance biodiversity and climate-smart agriculture. We are proud to announce that the float was so wonderfully crafted that it won the “Fantasy Award” for outstanding display of fantasy and imagination! Even celebrities marveled at the beauty of the float. Boxer and actor, Danny Trejo hopped onto the float for a ride with the growers as he threw flowers out to spectators.
This year’s eye-catching design consisted of more than 20,000 flowers, including over 10,000 pink and orange roses, hundreds of gladiolas, lilies, and orchids as well as a variety of seeds, beans, and almond shells. The float also featured a unique component: the heart and soul of Blue Diamond , our growers. Twelve almond growers rode alongside the float, representing the more than 3,000 dedicated growers in the California co-op — making it one of the world’s leading agricultural co-ops. Lovingly known as America’s New Year Celebration ® , the iconic Rose Parade ® celebrated its 134th anniversary. With this year’s theme, “Turning the Corner,” Blue Diamond also took an opportunity to celebrate what the new year means to our co-op: the long-awaited almond bloom that happens every February in central California, signaling a
Boxer and actor, Danny Trejo joined Blue Diamond grower-owners for a ride on the float! He even threw flowers out to onlookers!
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