Blue Diamond Almond Facts January-February 2023

Almondmilk It ™ Blue Diamond Almond Breeze ® is the leading almondmilk in the U.S., made from the finest-quality Blue Diamond Almonds harvested in California. As versatile as it is delicious, the new Almond Breeze ® “Almondmilk It ™ “ campaign encourages those who've never tried Almond Breeze ® to enjoy a glass of delicious almondmilk goodness along with those who reach out for it time and time again. The “Almondmilk It ™ “ :30 second and :15 second spots will run as a television ad throughout the year, supported by a variety of video units on social media and online video. This compelling campaign activates deep-rooted consumer insights across an integrated support plan highlighting how great tasting Blue Diamond Almond Breeze ® almondmilk can be enjoyed across a variety of everyday occasions. Blue Diamond Almond Flour Blue Diamond Almond Flour will be the center of Blue Diamond ’s third new campaign this year. Finely sifted and made with California-grown Blue Diamond almonds, Blue Diamond Almond Flour is gluten-free and can be used in any sweet or savory recipe. Rolling out in early spring, Blue Diamond will unveil a bold campaign showcasing how it is tasty, delicious, and easy to use. The new campaign will be featured at retail displays, as well as digitally and on social media and through a partnership with Celebrity Chef, Amanda Freitag. The new “Gimme Blue Diamond ™ ” and Almond Breeze ® ’s “Almondmilk It ™ ” campaigns—the highest tested television ads in Blue Diamond history—went live on January 30, 2023, airing in Broadcast Early Morning and Prime, Syndication Cable, and with select OTT Partners. The Blue Diamond Almond Flour campaign is set to roll out in March, marking the first-ever creative campaign for that line at Blue Diamond .

went into these new campaigns. The innovation of our teams is limitless, and I am glad to continue spreading awareness to our customers and consumers that Blue Diamond creates the best almonds and almond products available.” At the helm of Blue Diamond ’s creative momentum is the recently appointed Vice President, Global Head of Marketing, Jason Merideth. He joins Blue Diamond from Nestlé, where he led a number of businesses, including serving as General Manager of Nestlé’s creamer portfolio. “I have long respected Blue Diamond ’s entrepreneurial spirit and commitment to evolving with their consumers to meet shifting priorities and needs,” said Merideth. “I’m incredibly excited to bring this breakthrough campaign to market in partnership with such a smart, passionate team. It’s a key part of our journey to bring the power of almond and plant-based products to life for our consumers and deliver sustained growth for the Blue Diamond co-op grower-owners.” Gimme Blue Diamond ™ Blue Diamond offers almonds in various flavors, from sweet to savory, all with a satisfying taste and crunch. Entitled “Gimme Blue Diamond ™ ,” the Snack Almonds campaign highlights what a perfect snack the brand’s almonds are for any snacking occasion. Available in a range of sizes from individual serving sizes to large, family-size value bags, Blue Diamond Almonds can be enjoyed at home, work, or on the go as a delicious, always satisfying snack. The new “Gimme Blue Diamond ™ ” campaign debuted with a :15 second television spot, live across online video and social media channels, as well as in-market wherever Blue Diamond almonds are sold. The ad features a catchy jingle enticing viewers to enjoy the “crunchy, tasty, sweet or savory, always satisfying” product attributes of Blue Diamond snack almonds, while the wider campaign reinforces the uniqueness of Blue Diamond Almonds and celebrates the call to action to Gimme B l ue Diamond ™ .



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