Phase 5: Competitive Analysis (Week 11-12) Competitor Research
Use AI tools to analyse your top 3 competitors' content strategies Identify content gaps your competitors haven't filled Find keywords your competitors rank for but you don't Create content plan to target their weaknesses
Content Differentiation
Develop unique angles for common industry topics Create Liverpool-specific content that competitors don't have Use AI to generate alternative approaches to popular topics Build content around your unique selling points
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