PRACTICE CORNER FROM THE
BY MICHAEL ROZBRUCH
One of the most effective and least expensive ways you can get retained by new tax resolution clients is by using online chat on your website as a marketing strategy. You want to give your prospect every opportunity to contact you today . One inexpensive way is by utilizing online chat on your website. Here’s how it works: When a visitor goes to your website and spends a significant amount of time on it, you can have a box pop up that allows you to chat with that person. It’s like text messaging or instant messaging. Nowadays, a lot of people would rather text message than receive a phone call or email, at least at the beginning of a relationship. It’s important you have someone available during normal business hours to monitor and
answer the prospective client’s chat questions. The main goal of online chat is to get an email or a phone number so you can call the person back, get more information, and ultimately retain them. It’s very important that once you obtain their phone number you call them back immediately. The more time that lapses between the time the prospect reached out to you and the time you call them back, the more sales and fee resistance you’ll encounter. It’s just another way for potential clients to contact you. One of the major benefits of online chat is that it’s easy to install. So, not only is it a great marketing tool, it’s also inexpensive to put online chat on your website. Check out livechatinc.com .
– Michael Rozbruch
888.670.0303 • 3
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