Long-standing MACO customer Direct Trade (Yorkshire) Ltd has announced the integration of Sense by MACO— an innovative smart sensor solution for windows and doors—into its product offering. This move reflects Direct Trade’s commitment to quality, innovation, and long-term value for its customers. Why Sense by MACO? Sense by MACO is a discreet, intelligent sensor system that monitors the status of windows and doors—whether they are open or closed - and integrates seamlessly into smart home systems. It offers homeowners enhanced security, energy efficiency, and peace of mind. The system is Matter-compatible, ensuring interoperability with a wide range of smart home platforms. But for Direct Trade, the decision to adopt Sense by MACO wasn’t just about the technology—it was about trust and alignment. “Our relationship with MACO made this a no-brainer,” says Sales Director Mark Powell. “We’ve seen other smart solutions before, but they didn’t quite hit the mark. Sense by MACO ticks all the boxes. It’s easy to integrate into our existing processes, and it allows us to offer our customers more flexibility and choice without overhauling our production.” Customer-Centric Innovation Direct Trade plans to offer Sense by MACO as an optional upgrade across its product range, giving customers the freedom to choose smart features that suit their needs. The company is confident that as awareness grows, so too will demand. “Since the FIT Show, interest in Sense by MACO has gained momentum,” Mark Powell explains. “We got some incredible leads and we’ve already gained some great business as a result. Existing customers are starting to understand the benefits, and we’re seeing a shift in mindset—especially among the next generation of decision-makers.”
While some consumers, particularly from older generations, may initially be hesitant about smart technology, Direct Trade sees this as an opportunity to educate and support its customers through the transition. “It does more than people expect. It’s not just about knowing if a window is open—it can integrate with heating systems, improve energy efficiency, and enhance home security. Once people understand that, they’re on board.” A Partnership Built on Support and a Shared Vision Direct Trade’s collaboration with MACO is a testament to the power of strong supplier relationships. The support from MACO has been instrumental in helping Direct Trade bring Sense by MACO to market confidently. “The support has been great,” Mark Powell explained. “We’ve had everything we need to get started, and MACO’s team has been with us every step of the way.” MACO also sees Direct Trade’s decision as a significant milestone. “Direct Trade’s decision to offer Sense by MACO demonstrates their commitment to offering their customers a range of solutions to suit the growing demand for smart products,” a MACO spokesperson commented. “They are a valued partner, and we’re excited to see how they continue to lead the way in smart fenestration.” Looking Ahead As the industry continues to evolve, Direct Trade will in turn continue to embrace smart technology whilst staying true to its values. “Exploring opportunities like Sense by MACO allows us to give our customers the edge,” Mark Powell added. “It’s about more than just staying competitive—it’s about leading the way.” For further information visit www.directtradeltd.co.uk
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