Direct Trade (Yorkshire) Ltd Extends Stellar Aluminium Range
Direct Trade (Yorkshire) Ltd, one of the UK’s largest trade-only fabricators, has reported exceptional uptake for Stellar Aluminium since adding the system to its product portfolio in August 2022. The decision to switch to Stellar marked a strategic move away from what would be considered other traditional aluminium systems, driven by Stellar’s status as a complete Part L compliant window and door solution. Mark Powell, Sales Director at Direct Trade (Yorkshire) Ltd, said: “With the 2022 changes to Building Regulations, we needed a complete aluminium window and door system that was Part L compliant by design. Stellar Aluminium was well ahead of the curve when it came to its U-values and compliance so was an easy decision for us to make. It also offers a level of design flexibility and installation simplicity that is impressive.” Since adding the system to its portfolio, the response from Direct Trade (Yorkshire) Ltd’s customers has been overwhelmingly positive. Mark said: “Order volumes have continued to climb and exhibiting at FIT 2025 generated strong interest in the new Stellar Heritage Window and rebated Casement Window, further evidence that the system is resonating with our customers and potential new business.” Mark continued: “Stellar is also as straightforward to work with as PVC-U, which was also important to us. The knock-in pre-gasketed beads make it incredibly installer-friendly, and the five-day turnaround,
including all standard RAL colours, means we can maintain our competitive three-week lead times without compromise.” Stellar’s in-house marine-grade, QUALICOAT-approved surface finish reinforces confidence in long-term durability and the system’s expanding sash options mirror the variety typically associated with PVC-U systems. Crucially, the switch to Stellar Aluminium didn’t just deliver product benefits. Mark commented: “The marketing support from Stellar has been excellent. The quality of the assets and POS materials has allowed us to communicate the advantages clearly and build even stronger relationships with our customers.” Direct Trade (Yorkshire) Ltd now manufactures the full Stellar Aluminium range, with particular demand for standout products like the Stellar Aluminium Inline Sliding Door, valued for its low sightlines and expansive glazing options. The company is also seeing increasing interest in the Heritage Casement Window, which combines classic aesthetics with modern performance. Joe Leeming, Key Account Manager at Stellar Aluminium, concluded: “Direct Trade (Yorkshire) Ltd’s decision to switch to Stellar reflects the strength of the system’s credentials. With full Part L compliance, fabrication efficiency and modern aesthetics, it’s everything today’s market demands.” For further information visit www.directtradeltd.co.uk
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