O P I N I O N
Connecting through empathy
H ave you ever tried to pull a team together for a complex project interview only to find the opinions in the room are so dramatically different that you spend most of the time in the meeting trying to find consensus? You may have an engineer in the room, along with a designer and others who bring their perspectives. You’ve undoubtedly encountered the conversation where no one in the room has given a thought about the project from anyone else’s perspective – sometimes not even the client’s. Understanding others will help you build the connections that will lead to success – in your professional and personal life. Tammi Nagucki
thoughtful, or do you show them a different side? Stereotypes are natural, and it’s up to you to brand yourself the way you want people to see you. How “The way we communicate with people today is fast-paced, often through digital channels. It’s easy to forget the other person may be coming to the conversation from an entirely different perspective.”
The way we communicate with people today is fast-paced, often through digital channels. It’s easy to forget the other person may be coming to the conversation from an entirely different perspective. It is especially crucial in today’s high tech/digital communication climate to take a step back, pause to appreciate where your audience is coming from, and structure a message in a way that makes a real connection with your audience. PERSONAL BRAND. How do others see you? If you’re an engineer, for example, do your co-workers see a linear thinker, someone who takes care of all the details, or do they see something entirely different? Do your clients see you as quiet and
See TAMMI NAGUCKI, page 10
THE ZWEIG LETTER March 23, 2020, ISSUE 1337
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