30 | LEADERSHIP
STRATEGIC AIMS | 31
AIM 1 To continue building Keele as a broad-based research-led university of about 13,000 students, recognised internationally for excellence in education, research and enterprise: • Maintain a comprehensive, multi-disciplinary and sustainable portfolio. • Support and develop our staff in a culture of innovation in education and research. • Grow overall student numbers. • Increase the proportion of postgraduate students. • Grow and diversify our international student base. • Admit outstanding students from all backgrounds. • Increase the number of students taught abroad. Strategic Aims
AIM 2 Through the Distinctive Keele Curriculum, provide outstanding, discipline-based education and a unique portfolio of personal development opportunities in the context of a sector-leading student experience: • Produce students who will have a positive impact in their communities and are highly employable. • Provide multi-disciplinary opportunities and a personalised learning experience. • Be innovative in delivery and approach. • Provide a highly supportive environment and experience for students on all programmes from all backgrounds. • Deliver Keele curricula overseas through strong, high quality partnerships. • Continue to deliver the highest quality student experience.
AIM 3 To deliver international excellence and impact in focussed areas of research: • Be a centre of world-leading excellence in focussed research areas and have an international profile in all disciplines. • Provide a supportive environment for all research active staff. • Enlarge our Postgraduate Research community. • Maximise impact and realise social, economic, health, environmental and cultural benefits of the research we do. • Build key research partnerships. • Appoint, develop and retain outstanding researchers. • Be a top quartile research university in REF 2020.
AIM 4 To contribute positively to the society, economy, culture, health and well-being of the communities we serve: • Develop partnerships with business and industry. • Collaborate with local communities, enterprise and the Third Sector. • Develop the University as an integrated innovation campus. • Increase the number of people who come onto campus for Continuing Professional Development. • Provide a supportive environment for Knowledge Exchange. • Actively promote the involvement of students and graduates with our collaborations and relationships, in part, through collaboration with the Students’ Union.
AIM 5 To promote environmental sustainability in all that we do: • Continue to improve the environmental sustainability of the University through campus developments, carbon reduction and the impact of University operations. • Have world-leading research in environmental sustainability. • Educate our students on environmental issues and provide opportunities for them to put strategies into practice. • Provide leadership in application and implementation of environmental sustainability. • Be sector-leading in environmental education and engagement with business, external organisations and communities.
AIM 6 To transform how we work to ensure the University’s development is sustainable and delivers world-leading teaching and research: • Maintain financial sustainability and build revenue reserves. • Provide staff and students with excellent, innovative and reliable information technology and resources. • Develop the estate to meet the future education, research, academic and social needs of the University in the medium and longer term. • Strengthen the University’s reputation and the Keele brand. • Further develop a collegial and creative working culture to promote success, efficient services and a sense of inclusivity and shared ownership.
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