P+PB Releases Positive Findings On Value Of Its Advertising Campaign BY THE PAPER AND PACKAGING BOARD Every five years, federal checkoff programs like the Paper and Packaging Board (P+PB) undergo an independent re- turn-on-investment evaluation. It’s a requirement ground- ed in the Federal Agriculture Improvement and Reform Act and reviewed by USDA economists to ensure that the pro- gram is delivering value to the industries that fund them. Overall, the P+PB consumer education campaign in- creased or protected the consumption of four of the five paper grades in the program by a total of 1.2 million tons per year or 2 percent, from 2019 to 2023. The report ana- lyzed annual data gathered from government and industry
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CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
C.U.E., INC. www.AnvilCovers.com
Makers of single and dual-width Timesaver® Anvil Covers, the premier urethane anvil cover for corrugated die cutting. Timesaver® covers feature construction of solid steel back- ing and solid steel locking components to ensure a precise fit every time. C.U.E., Inc. also offers Dura-Latch and Cor- Lock anvil covers, and urethane Lead Edge Feed Wheels.
EMBA www.embausa.com
The EMBA group supports a complete line of corrugated converting machinery for the worldwide market. EMBA’s Quick Set technology enables the highest productivity across a broad range of converting equipment, from mini to super jumbo. EMBA also includes the McKinley jumbo line of flexo folder gluers and rotary die cutters as well as ser- vice, rebuilds and upgrades for both EMBA and McKinley.
sources, representing five grades of paper manufactured (bond paper, printing and writing paper, kraft paper, paper- board and containerboard)—that fund the program. The study was conducted by Dr. Harry Kaiser—a Gellert Family Professor of Applied Economics and Management at Cornell University and internationally renowned expert in the economics of generic advertising and promotion programs. Dr. Kaiser applied a USDA-accepted econo- metric model that controlled for outside factors like GDP, pricing and historical category trends, ensuring that the impact isolated was attributable to the P+PB campaign. The findings speak clearly: • The campaign had a positive and statistically significant impact on consumption of four of five paper grades, with the exception of bond paper • Over the past five years, the industry spent $114.3 mil- lion on the P+PB campaign resulting in a new ROI of $13.96. That is, every dollar invested in the P+PB cam- paign returned $13.96 in profit for manufacturers and importers. Dr. Kaiser has reviewed a lot of checkoff programs and is quite confident the ROI is there even as tons decline and costs increase. “The direct effects of this program to the industry are significant and the industry is better off as a result of P+PB’s program. These are not assumptions—they are validated out- comes backed by industry and government data. And as CONTINUED ON PAGE 32
EAGLEWOOD TECHNOLOGIES, LLC www.eaglewoodtech.com
Eaglewood Technologies offers trusted cleaning technolo- gies for the world’s best printers and converters. Solutions include the award winning Sitexco+ Anilox Laser System, the Nanovis Parts Washing System, the Sitexco L10 Label System, the innovative Sanilox™ System or Alphasonics solutions. We also offer Xpress™ mobile cleaning service at your facility or ours. ESKO www.esko.com ArtiosCAD and Kongsberg are the most trusted names in CAD/CAM solutions. Esko’s ArtiosCAD is the most widely used CAD software in the world. Esko’s Kongsberg series of tables brings you reliable, outstanding quality for sample- making and short run production.
DOMINO www.dominodigitalprinting.com
Domino is a leading manufacturer and distributor of digital printing and product identification solutions. Celebrating its 44th year, Domino is headquartered in the UK and North America headquarters are Illinois. Domino has 25 subsid- iaries, representation in over 120 countries, and over 2,900 employees worldwide .
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July 21, 2025
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