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we head into the renewal vote from July 14–25, these re- sults matter. This program isn’t just a marketing campaign—it’s a strategic industry tool, delivering proven ROI, protecting demand, and elevating paper and paper packaging in a challenging and competitive materials marketplace. If you haven’t yet reviewed the full report or the topline findings, I encourage you to do so. The data confirms the ROI of the campaign and the multi-sector investment confirms what we can accomplish at scale working across the forest products sector. Two Sides North America: Rethinking The Hidden Cost Of ‘Paperless’ For more than a decade, the message “go paperless, go green” has been used by companies and organizations encouraging customers to opt for digital over print. But as we know from our own research and newly emerging data, this long-standing assumption is due for a rethink. With the rapid rise of artificial intelligence (AI) and the increasing use of digital platforms, we must continually ex- amine the real environmental cost of “paperless” commu- nications—and whether digital is truly the greener option. One of the most powerful myths in sustainability today is the idea that going paperless with digital has no foot- print. Emails, cloud storage, AI interactions—they all feel weightless and invisible. But the reality is far from car- bon-neutral. Every digital interaction, from reading a PDF to asking ChatGPT a question, demands energy. And as AI becomes a central part of how we communicate, search, and work, that demand is growing fast—and so is the en- vironmental toll. According to a May 2024 report from the Electric Pow- er Research Institute (EPRI), it takes 10 times more energy to send a single query to ChatGPT than it does to run a traditional Google search without AI-generated summa- ries. That’s a staggering increase, especially when scaled to the hundreds of millions of interactions AI handles daily. The report posits that “creation of original music, photos, and videos based upon user prompts and other emerging AI applications could require much more power.” OpenAI’s ChatGPT alone is estimated to consume more than 1 billion kilowatt-hours of electricity annually—approx- imately $139.7 million in energy costs, just to keep the system running. And it’s not just about electricity. AI sys- tems generate significant heat and rely heavily on water for cooling. Research from the University of California, Riv- erside shows that writing a 100-word email with ChatGPT uses up to 1.4 liters of water, mostly to cool the data center servers that processed that single message. To put it in perspective: even saying “thank you” to an AI assistant costs energy and water—resources that are
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. From the Apstar line of flexo folder gluers and rotary die cutters, the Encore line of flexo folder gluers and rotary die cutters, and the Engico flexo folder glu- er, Haire is able to pair clients with the best machinery solu- tions for the best value to meet their needs. Haire Group’s service department helps its customers maximize uptime and profitability through superior 24/7 service and support, a pre-install training center, and over a million dollars’ worth of spare parts at their offices just outside of Chicago. Haire Group has been the industry’s #1 pre-owned machinery bro- ker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com Kernic Systems has been a leading global provider of re- cycling equipment solutions since 1978. For over 40 years, Kernic Systems has provided balers, air conveying and dust collection systems, shredders, industrial vacuums, and re- cycling equipment to a wide range of markets. Today, Ker- nic Systems serves customers with an expanded offering of standard products and custom-engineered systems through three primary business divisions: Recycling Solu- tions, Dust Collection and Air Pollution Control, and Material Handling. Kiwiplan provides state-of-the-art software solutions to cor- rugated, folding carton, plastics and flexible packaging fa- cilities around the globe. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of information from sales order management to dynamic total plant scheduling and inventory control through shipping. With deep manu- facturing and distribution expertise, Kiwiplan knows the specific problems customers face and provides the spe- cialized software they need to adapt, compete, and win in today's rapidly changing world. KERNIC SYSTEMS www.kernicsystems.com KIWIPLAN www.kiwiplan.com
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July 21, 2025
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