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big big shop Retail | GC SAP Emarsys Customer Engagement
Retail
big big shop is an online shopping platform owned by Television Broadcasts Limited in Hong Kong. The business sells across a wide range of product categories, including food, home goods, and as-seen-on-TV kitchenware using a “show-and-sell” approach.
+ 282% Increase Active Customers +283% Growth Number of orders +96% Added Average Order Value +113% New First Purchases
Headquarters Hong Kong
Products Beauty and health products
bigbigshop Web Site
Business Challenges • Lacked a solution for readily identifying shoppers and retaining loyal customers • Better engagement strategies than the generic batch-and-blast emails • Relied on manual and time intensive processes Customer Benefits • Gained insights across their customer lifecycle to provide better personalization across channels, including their website and mobile app • Could rapidly automate key customer journeys to automate 40% of their revenue with abandon cart, abandon browse, and post-purchase surveys • The right product recommendations were automatically served to the right customers consistently across email, website, and mobile app • Acquired new high value customers based on their existing loyal customer profiles
“Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle.”
Eric Lau Marketing Director big big shop
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