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Bulk Powders Retail | EMEA SAP Emarsys Customer Engagement
Retail
Bulk is the UK's fastest growing supplier of sports nutrition & bodybuilding supplements. Bulk began trading exclusively online in 2005. Since then the company has grown to a state of the art 16,000 sq ft. warehouse and manufacturing facility based in Colchester, Essex.
500 Journeys Unique automated navigation +70% Retention Of customers 1 Million Registered customers +65% Opted In For receiving emails
Headquarters United Kingdom
Products Nutrition and supplements
bulk.com Web Site
Business Challenges • Create a simplified customer journey using technology, with a balance of automation with human-led marketing techniques • Provide an experience throughout the series Customer Benefits • Reduce manual HTML updates • Save time and resource • Support omni-channel engagement • Increase social following • Keep email content up to date
“With Emarsys, we are creating personal 1-to-one experiences for our 1.5 million customers globally. We have automated 500 unique journeys, which resulted in 70% retention.”
Mark Sherwood Global Head of Trading and Marketplaces Bulk
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