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Contorion Retail | MEE SAP Emarsys Customer Engagement
Retail
Contorion is an e-commerce business serving 110,000 German and Austrian B2B craftsmen and ambitious DIY B2C customers. More specifically, Contorion.de is a B2B online marketplace for maintenance, repair and operations (MRO) products.
+5% Converted Increased conversion rate from first-time to second-time buyer +34% Orders Increased average order value +62% Activity Increase activity on the website
Headquarters Germany and Austria
Products products for industrial and trade supply
Web Site
contorion.com
Business Challenges • Creating consistent experiences across all channels • Integrating loyalty throughout the customer journey • Maximizing efficiency without IT • Growing revenue Customer Benefits • True omnichannel loyalty from email to the website loyalty wallet • Seamlessly integrated and launched within a couple of weeks by personalizing all existing channels with loyalty points, status, actions, and rewards • Enabling a simple drag-and-drop to add loyalty to existing automations, campaigns, and channels — without adding more workload • No dependency on IT. The CRM team can easily launch new touchpoints to engage with customers • The loyalty program leveraged historical data and automatically matched existing customers with points and status, based on their previous purchase value and volume “In the end, we compared three other vendors to Emarsys, and to me, Emarsys was very personalized compared to the others who had a much more generic approach to loyalty.”
+5% Purchases Increase in repeat purchases
Florian Menge Senior CRM Manager Contorion
Read the Success Story
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