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Easyparapharmacie Retail | EMEA SAP Emarsys Customer Engagement
Retail
Easyparapharmacie is the leading online pharmacy in France. This family-owned business, established in 2007 in Nice, now has a global presence, a product catalog of 25,000 products, and 800 brands from the largest pharmaceutical laboratories.
5x Revenue Increase from automated campaigns +101% Leads Increase in leads converted into active customers +55% Came Back Defecting clients won back to active +45% Revenue Increased revenue from ad-hoc campaigns
Headquarters France
Products supplies food supplements, cosmetics, beauty, health, and parapharmaproducts
Web Site
easypara.com
Business Challenges • Previously using a renowned marketing cloud, Easyparapharmacie continuously needed many technical resources to execute and optimize their marketing • The time and cost involved weren’t translating into the returns the company had hoped for. Very few automations were possible, which meant that the team was spending a great deal of time performing manual tasks on a regular basis • The segmentation was not optimized, giving little visibility to the performance of CRM activities as well as understanding clients both individually and as a cohort Customer Benefits • All channels are integrated in a single platform, eliminating the need to navigate between different tools • Better personalization tools allow the team to personalize email and website visits with targeted automations, like product recommendations • Data stored on a single platform delivers an enhanced 360-degree view of customers through lifecycle analytics and segmentation • The Magento plug-in provides a reliable connection with strategic e-commerce activities “We have great support from SAP Emarsys Customer Engagement. Our contacts are very present and available, and helped me define with precision my CRM objectives and roadmap for the year. That’s a level of support I have never had with the previous vendors I worked with.”
Lisa Frédéric CRM Manager Easyparapharmacie
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