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Feel Good Contacts Retail | EMEA SAP Emarsys Customer Engagement
Retail
Feel Good Contacts is the UK’s most popular online contact lens retailer. Founded in 2008 by optometrists, it provides contact lenses and eye care products at affordable prices. Over time, they added designer sunglasses in well-known and respected brands like Prada, Ray Ban, and Gucci.
24% App Orders Are now from their mobile app +26% Revenue Increase YoY in welcome journey and abandoned basket
Headquarters United Kingdom
Products Contact lens retailer
Web Site
feelgoodcontacts.com
Business Challenges • Scaling Personalization with automation • Increase basket upsells
• Increase company retention • Understanding the customer Customer Benefits • Automating customer journeys • Optimizing web checkout process and upsell strategy • Connecting online and offline data with mobile • Understanding customers’ collected insights around content and channels to improve retention “With the Emarsys platform, we check, we run A/B tests, we find out ‘does this resonate well with the customer?’ We’re then able to, anything that we have an issue with, we raise the support system, with Emarsys and we figure out with their expert knowledge, essentially, working out with them, where there’s a will, there’s a way. And we’ll definitely find a solution.”
40% Increase In average basket value 37% Conversion
Rate of existing customers purchasing in-house brand of contact lenses (comfi)
Nimesh Shah Marketing Director Feel Good Contacts
Read the Success Story
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